The most obvious benefit of a newsletter is its marketing power: You can gain exposure by using it to promote your training services, advertise special events and sales, lead clients to your Web site and sell products. A carefully crafted newsletter also plays a key role in building solid relationships with clients.
We work hard as personal trainers. Many of us invest a great deal of not only our time but also our hard-earned money in our chosen profession; expenses such as certifications, uniforms, CPR training, continuing education credits, business cards and fitness equipment really add up. The good news is that a significant portion
of the costs of doing business can be itemized as deductions. The bad news is that, because personal training is still a young profession, the Internal Revenue Service (IRS) doesn’t always readily understand our deductions.
A:Yes. We offer a medical and dental insurance plan for all of our employees, including personal trainers, at all seven of our locations. To qualify for the coverage, employees must work full-time (30 hours per week) and have been employed with the company for at least 6 months.
The Mentoring Pathway
Unleash the incredible power of mentoring and watch your skill set and business flourish.
By April Durrett
efore he could save the galaxy from the evil Empire, Luke Skywalker had to learn the ways of the Force. He had to expand his skills, overcoming both doubts about his ability and the occasional failure along the way. Luckily, Luke didn't have to handle this burden al...
Personal training is a popular activity because it helps clients achieve their goals. Although a new membership package may include several personal training sessions, over time the client pays extra for personal training. Often, businesses split the fee with the trainer.
By Jennifer Kofoed and Len Kravitz, PhD
ACSM Review: Progression Models in Resistance Training
Following some special guidelines can help you maximize the benefits of resistance training for your healthy adult clients.
has been shown to be task-specific; muscular performance adaptation is influenced by movement patterns and performance speed and specific to the stimuli applied t...