Case Study: Weight Loss
According to the 1999-2000 National Health and Nutrition Examination Survey, more than 64.5 percent of Americans are obese or overweight (Centers for Disease Control and Prevention 2003). It's no wonder, then, that many clients cite weight loss as a main goal when starting a new exercise program. As personal trainers, we want our clients to reach their goals quickly and safely. However, results are sometimes hard to achieve, leading to frustration and dropout. A creative approach may be what's needed.
Over the years we have watched the role of personal fitness trainers expand to meet the needs of a changing society. You’ve taken on many new and exciting challenges: training postrehabilitation clients, working with people with disabilities, providing sports conditioning, and interacting with medical professionals. Yet one facet of your career has remained constant and may even have increased in
significance: As entrepreneurs and small-business owners, you have an ongoing need for solid management skills that position you to promote and grow your
Clients who read about the occasional
athlete who suffers from a fatal incident on the basketball court or football field, or the marathon runner who “blows out his knees,” may ask, is exercise really safe? The best answer to that question is, Exercising is safer than remaining sedentary.
Are you leveraging your personal training knowledge, developing new revenue streams within your business and distinguishing yourself from other trainers?
Consider marketing to people who need to train for a special occasion, such as a wedding, formal dance, landmark birthday, class reunion or spring break. Clients getting ready for a special occasion will be highly motivated to reach their goal, be it fitting into a wedding dress or having “ripped” abs for a trip to the beach.
Numerous recreational exercisers complete their
cardiovascular and strength training workouts either during the same training session or within hours of each other. This sequential exercise regime is referred to as “concurrent training.” The question often asked of personal fitness trainers (PFTs) is whether performing cardiovascular exercise prior to strength training will compromise the strength training performance. A recent publication by Sporer and Wenger (2003) addresses this question, as well as some related training issues.
Sales Soar for Weight
U.S. retail sales of weight loss products increased by almost 90 percent and posted a compound annual growth rate of 17 percent from 1999 to 2003, according to “The U.S. Market for Weight Loss Eating and Product Trends” report from market research publisher Packaged Facts. This performance reflects strong gains in frozen dinners and entreés, food bars, meal replacement liquids and powders, and diet candy.