You’ve decided to start your own personal training business. You’ve conducted a realistic assessment of the market and created a working business plan, so you know how much money you need to finance your start-up. Where do you get that money?
New exercisers may show moxie by trying out strength equipment on their own, but a study in the May issue of Journal of Strength and Conditioning Research (2004; 18 , 324–7) suggests they’ll see results only with your
Subject: Lynne Greer
business: Healthy Wishes in Bishop, California
Her Clientele. Greer works with a range of clients in her town, including older women whose activities of daily living have become more challenging. She also frequently works with clients who’ve been to physical therapists and now need help exercising on their own.
We’re all very good at beating ourselves up when we make a mistake. When was the last time you asked your clients what they like about your company, program design or customer services? As Peter Drucker once said, “We should spend at least as much time understanding our strengths as we do our weaknesses.”
The best networking I do with trainers is at industry events or certification workshops. The settings are naturally conducive to meeting and discussing ideas with others in the field. With regard to branching out to other health professionals, I am quite lucky to have been a long-term patient of a top-notch local chiropractor. It is quite easy networking with him. In fact, my very first client was his wife!
Mainstream consumers are starting to embrace personal training, currently one of the leading growth trends in the fitness industry. Once considered within the reach only of celebrities and wealthy socialites, personal fitness trainer (PFT) services are now valued by more people, and more of them are willing to pay. Leading fitness centers throughout the U.S. have thriving personal training programs.
Has your schedule suddenly opened up? If you are a group exercise instructor, perhaps the number of classes you teach has been reduced; or, as a personal trainer, maybe you have lost a couple of clients who have moved away, gone on vacation or simply decided to exercise on their own. Now you find the hours of your day, once jam-packed with work, stretching endlessly before you.
Personal trainers can be uncomfortable about asking for referrals. But don’t be shy, says author, presenter and 1998 IDEA Personal Trainer of the Year Sherri McMillan, MSc. Your clients train with you because they like you. And they want to see you succeed. Asking for referrals is not overstepping your boundaries. You are providing an exceptional service most people would want to share with their friends, family members and colleagues.
McMillan suggests trying this system to help you comfortably ask for referrals.