ACSM Announces New Certification for Personal Trainers
The American College of Sports Medicine (ACSM) is adding a personal trainer certification to its existing product line, which includes the ACSM health/fitness instructor, ACSM exercise specialist and ACSM registered clinical exercise physiologist certifications.
There have been several occasions on which I have refused to work with a specific client. Once, I was meeting with a potential client and discovered that her goal was to lose 15 pounds in the next month. There was no talking this client out of this goal and into a more sensible, slower weight loss plan. She was adamant that if I just gave her the exercise plan,
Do you have a knack for public speaking? Statistics on obesity and inactivity prove that as a fitness professional, you have knowledge that people need! Can you also connect with an audience through your humor or personal stories? If so, or if you are willing to learn, you could join the ranks of fitness professionals reaping the many marketing benefits of speaking as a fitness expert.
Subject: Lisa D. Bell, RN, MBA
business: Bell Bodies Fitness, Newburgh, Indiana
Her Clientele. Bell specializes in training beginners, women and deconditioned individuals. Her clients range mainly from 30 to 65 years old, although she’s trained and taught men and women of all ages.
You’ve decided to start your own personal training business. You’ve conducted a realistic assessment of the market and created a working business plan, so you know how much money you need to finance your start-up. Where do you get that money?
Personal trainers can be uncomfortable about asking for referrals. But don’t be shy, says author, presenter and 1998 IDEA Personal Trainer of the Year Sherri McMillan, MSc. Your clients train with you because they like you. And they want to see you succeed. Asking for referrals is not overstepping your boundaries. You are providing an exceptional service most people would want to share with their friends, family members and colleagues.
McMillan suggests trying this system to help you comfortably ask for referrals.
We’re all very good at beating ourselves up when we make a mistake. When was the last time you asked your clients what they like about your company, program design or customer services? As Peter Drucker once said, “We should spend at least as much time understanding our strengths as we do our weaknesses.”
Mainstream consumers are starting to embrace personal training, currently one of the leading growth trends in the fitness industry. Once considered within the reach only of celebrities and wealthy socialites, personal fitness trainer (PFT) services are now valued by more people, and more of them are willing to pay. Leading fitness centers throughout the U.S. have thriving personal training programs.