Over the years we have watched the role of personal fitness trainers expand to meet the needs of a changing society. You’ve taken on many new and exciting challenges: training postrehabilitation clients, working with people with disabilities, providing sports conditioning, and interacting with medical professionals. Yet one facet of your career has remained constant and may even have increased in
significance: As entrepreneurs and small-business owners, you have an ongoing need for solid management skills that position you to promote and grow your
TThe multiarticular complex of the shoulder gives rise to the dynamic movement potential of the arm at the glenohumeral joint. If it were not for the physiological necessity of the scapulo-thoracic “joint” (discussed in the previous Fine Anatomy column, “The Shoulder Girdle,” IDEA Personal Trainer, October 2003, p.36) and its role during abduction or flexion of the upper limb to elevate, rotate, tilt and swivel, the elementary movements of the arm would be greatly limited.
Sales Soar for Weight
U.S. retail sales of weight loss products increased by almost 90 percent and posted a compound annual growth rate of 17 percent from 1999 to 2003, according to “The U.S. Market for Weight Loss Eating and Product Trends” report from market research publisher Packaged Facts. This performance reflects strong gains in frozen dinners and entreés, food bars, meal replacement liquids and powders, and diet candy.
Are you leveraging your personal training knowledge, developing new revenue streams within your business and distinguishing yourself from other trainers?
Consider marketing to people who need to train for a special occasion, such as a wedding, formal dance, landmark birthday, class reunion or spring break. Clients getting ready for a special occasion will be highly motivated to reach their goal, be it fitting into a wedding dress or having “ripped” abs for a trip to the beach.
Numerous recreational exercisers complete their
cardiovascular and strength training workouts either during the same training session or within hours of each other. This sequential exercise regime is referred to as “concurrent training.” The question often asked of personal fitness trainers (PFTs) is whether performing cardiovascular exercise prior to strength training will compromise the strength training performance. A recent publication by Sporer and Wenger (2003) addresses this question, as well as some related training issues.
The first step is to create an awareness of what good posture feels like. I use a technique I call “sit talls.” Clients sit in a chair or on a bench in a relaxed position (but without leaning back), and place the fingertips of both hands on either side of their rectus abdominis. Then I say, “Imagine that if you could make yourself 3 inches taller, you would win $50 million” (or some other “ultra bribe”). Clients sit much taller and straighter. I make sure they keep their head level and continue to breathe normally.
Do you have clients with severe osteoarthritis (OA) who want to improve their strength and function? You may want to encourage them to exercise in the pool, according to a study from the December 2003 issue of the Annals of the Rheumatic Diseases (vol. 62, pp. 1162-7). This study’s findings indicate that people with OA can exercise at much higher intensities than popularly believed.
Being in business for yourself is very attractive. Who isn’t tempted by the opportunity to be your own boss, set your own schedule, take 2-hour lunches and never miss another soccer game? However, the perks don’t always outweigh the challenges, one of which is staying passionate.
Want to increase your revenue stream in 2004 using the resources you already have at hand? Here’s a formula for success: One personal trainer plus several club members equals extra income—at no additional cost to you!