In our last column we explored different ways to finance your new business venture. This column will examine the steps needed to find the best location for your start-up business and discuss how to secure a lease.
The first part of this two-part series covered the what, when, where and why of cardiorespiratory fitness testing (September 2004 IDEA Fit-ness Journal, pp. 42–3). Now that you have a little better understanding of the process of choosing an appropriate modality and protocol for testing clients, let’s look more closely at the modalities and protocols available. The most important aspect of the decision process is keeping in mind the client’s health and physical activity history. The bottom line is to match the protocol and the purpose of the test to the specific client.
In our last two columns, we discussed
the importance of molding your personal vision and purpose into a mission that
reflects your values. This revamping of who you are and where you want to go in life and business can be reinvigorating. However, one of the most critical elements to leading a successful life lies in having a positive attitude.
ACSM Announces New Certification for Personal Trainers
The American College of Sports Medicine (ACSM) is adding a personal trainer certification to its existing product line, which includes the ACSM health/fitness instructor, ACSM exercise specialist and ACSM registered clinical exercise physiologist certifications.
Subject: Lisa D. Bell, RN, MBA
business: Bell Bodies Fitness, Newburgh, Indiana
Her Clientele. Bell specializes in training beginners, women and deconditioned individuals. Her clients range mainly from 30 to 65 years old, although she’s trained and taught men and women of all ages.
Do you have a knack for public speaking? Statistics on obesity and inactivity prove that as a fitness professional, you have knowledge that people need! Can you also connect with an audience through your humor or personal stories? If so, or if you are willing to learn, you could join the ranks of fitness professionals reaping the many marketing benefits of speaking as a fitness expert.
There have been several occasions on which I have refused to work with a specific client. Once, I was meeting with a potential client and discovered that her goal was to lose 15 pounds in the next month. There was no talking this client out of this goal and into a more sensible, slower weight loss plan. She was adamant that if I just gave her the exercise plan,
Are you looking for a mind-body technique that can increase the success rate of your clients? If so, you may be interested in Neuro-Linguistic Programming (NLP). Personal trainer and NLP master practitioner and coach Pam Rigden, MA, uses a unique combination
of NLP and more traditional personal training techniques to help clients address issues such
as weight loss, burnout and fatigue.