Do you have a knack for public speaking? Statistics on obesity and inactivity prove that as a fitness professional, you have knowledge that people need! Can you also connect with an audience through your humor or personal stories? If so, or if you are willing to learn, you could join the ranks of fitness professionals reaping the many marketing benefits of speaking as a fitness expert.
There have been several occasions on which I have refused to work with a specific client. Once, I was meeting with a potential client and discovered that her goal was to lose 15 pounds in the next month. There was no talking this client out of this goal and into a more sensible, slower weight loss plan. She was adamant that if I just gave her the exercise plan,
You’ve decided to start your own personal training business. You’ve conducted a realistic assessment of the market and created a working business plan, so you know how much money you need to finance your start-up. Where do you get that money?
We’re all very good at beating ourselves up when we make a mistake. When was the last time you asked your clients what they like about your company, program design or customer services? As Peter Drucker once said, “We should spend at least as much time understanding our strengths as we do our weaknesses.”
Are you looking for a mind-body technique that can increase the success rate of your clients? If so, you may be interested in Neuro-Linguistic Programming (NLP). Personal trainer and NLP master practitioner and coach Pam Rigden, MA, uses a unique combination
of NLP and more traditional personal training techniques to help clients address issues such
as weight loss, burnout and fatigue.
One of the most common mistakes exercisers make during strength training is
to use momentum. For everyday movements, the use of momentum is normal and adaptive. It is the body’s way of conserving energy, particularly during running, throwing or pushing activities. But during strength training, momentum is counterproductive because it decreases the work a muscle does, thereby decreasing the effectiveness of the exercise. What’s worse, it is dangerous to the joints and spinal cord, since it overloads these areas, causing unnecessary “wear and tear.”
Foam rollers have long been used in rehabilitation clinics as a multipurpose tool to improve core stability, balance, proprioception, soft-tissue mobility and body awareness. Now these versatile devices are being seen in Pilates mat classes, weight rooms, athletic training centers, physical therapy clinics and yoga studios.
Has your schedule suddenly opened up? If you are a group exercise instructor, perhaps the number of classes you teach has been reduced; or, as a personal trainer, maybe you have lost a couple of clients who have moved away, gone on vacation or simply decided to exercise on their own. Now you find the hours of your day, once jam-packed with work, stretching endlessly before you.
Mainstream consumers are starting to embrace personal training, currently one of the leading growth trends in the fitness industry. Once considered within the reach only of celebrities and wealthy socialites, personal fitness trainer (PFT) services are now valued by more people, and more of them are willing to pay. Leading fitness centers throughout the U.S. have thriving personal training programs.
Personal trainers can be uncomfortable about asking for referrals. But don’t be shy, says author, presenter and 1998 IDEA Personal Trainer of the Year Sherri McMillan, MSc. Your clients train with you because they like you. And they want to see you succeed. Asking for referrals is not overstepping your boundaries. You are providing an exceptional service most people would want to share with their friends, family members and colleagues.
McMillan suggests trying this system to help you comfortably ask for referrals.