We’re all very good at beating ourselves up when we make a mistake. When was the last time you asked your clients what they like about your company, program design or customer services? As Peter Drucker once said, “We should spend at least as much time understanding our strengths as we do our weaknesses.”
New exercisers may show moxie by trying out strength equipment on their own, but a study in the May issue of Journal of Strength and Conditioning Research (2004; 18 , 324–7) suggests they’ll see results only with your
One of the most common mistakes exercisers make during strength training is
to use momentum. For everyday movements, the use of momentum is normal and adaptive. It is the body’s way of conserving energy, particularly during running, throwing or pushing activities. But during strength training, momentum is counterproductive because it decreases the work a muscle does, thereby decreasing the effectiveness of the exercise. What’s worse, it is dangerous to the joints and spinal cord, since it overloads these areas, causing unnecessary “wear and tear.”
Has your schedule suddenly opened up? If you are a group exercise instructor, perhaps the number of classes you teach has been reduced; or, as a personal trainer, maybe you have lost a couple of clients who have moved away, gone on vacation or simply decided to exercise on their own. Now you find the hours of your day, once jam-packed with work, stretching endlessly before you.
Mainstream consumers are starting to embrace personal training, currently one of the leading growth trends in the fitness industry. Once considered within the reach only of celebrities and wealthy socialites, personal fitness trainer (PFT) services are now valued by more people, and more of them are willing to pay. Leading fitness centers throughout the U.S. have thriving personal training programs.
Are you looking for a mind-body technique that can increase the success rate of your clients? If so, you may be interested in Neuro-Linguistic Programming (NLP). Personal trainer and NLP master practitioner and coach Pam Rigden, MA, uses a unique combination
of NLP and more traditional personal training techniques to help clients address issues such
as weight loss, burnout and fatigue.
Subject: Lynne Greer
business: Healthy Wishes in Bishop, California
Her Clientele. Greer works with a range of clients in her town, including older women whose activities of daily living have become more challenging. She also frequently works with clients who’ve been to physical therapists and now need help exercising on their own.
Foam rollers have long been used in rehabilitation clinics as a multipurpose tool to improve core stability, balance, proprioception, soft-tissue mobility and body awareness. Now these versatile devices are being seen in Pilates mat classes, weight rooms, athletic training centers, physical therapy clinics and yoga studios.
The best networking I do with trainers is at industry events or certification workshops. The settings are naturally conducive to meeting and discussing ideas with others in the field. With regard to branching out to other health professionals, I am quite lucky to have been a long-term patient of a top-notch local chiropractor. It is quite easy networking with him. In fact, my very first client was his wife!