Mainstream consumers are starting to embrace personal training, currently one of the leading growth trends in the fitness industry. Once considered within the reach only of celebrities and wealthy socialites, personal fitness trainer (PFT) services are now valued by more people, and more of them are willing to pay. Leading fitness centers throughout the U.S. have thriving personal training programs.
Personal training has branched into numerous subspecialties, extending its reach to include a wider audience. The diversification is good for the industry, but there are still many paths waiting to be discovered. Personal training in the water is one of them.
By Justin Price, MA
So You Want Your Own PFT Business?
Don't let your plan fail because you've failed to plan. My personal training career progressed in the way most personal trainers' careers do: I first worked for a gym, then worked as an independent contractor and then was in charge of a high-end personal training studio in London. However, I wanted more. I always wanted to own my...
By Colin Milner
Eight Ways to "Age" Your Business
Implement these action steps to appeal to an aging population. According to the World Health Organization (2002), "Older people spend more of their income on health than any other need or activity." In addition, a recent study reports that the "anti-aging" movement is on the rise, currently accounting for $45 billion in tummy tucks, faci...
If your spouse was offered a dream job in another city or if you moved simply to freshen up your life and career, do you think you could surmount the challenges of “starting over” as a personal fitness trainer (PFT) in a new environment?
Looking for an accurate way to gauge a client’s work effort? Just ask the client to spit. A study published in the March
issue of Journal of Sports Science & Medicine (2004; 3 , 8–15) shows that cortisol levels in saliva after a workout can
indicate whether the exercise session was high or low intensity.
Training for Growth
By Sherri McMillan, MSc, and Alex McMillan
Invest in Your People
With your staff, as with all investments, you have to put something in if you want something back. No matter what industry you're in, the most important asset your business has is your people. This is especially true in the personal training industry. The strength of your organization--or your department--is dire...