Training for Growth
By Sherri McMillan, MSc, and Alex McMillan
Diversifying Your Revenue Streams
When business is flowing in from several different channels, your profit pool never dries up. Are you searching for ways to ensure the stability of your personal training business? Our 5,000-square-foot personal training studio in Vancouver, Washington, generates more than $600,000 per year in revenue...
By Mitchell Freedman, CPA/PFS
Keeping accurate tax records can help you save money on your fitness business.
I recommend that you claim all ordinary and necessary business deductions to which you are entitled. Here are some potential business deductions that perhaps you haven't thought about.
Do you tell clients that it takes discipline to become physically fit and then retain th...
Personal fitness trainers (PFTs) draw from a distinct body of scientific knowledge to create appropriate and individualized cardiorespiratory exercise programs for clients. A great amount of research has been done on heart rate zone training, optimal frequency and time of exercise, exercise progression, and the effects of these factors on caloric expenditure during exercise.
By Justin Price, MA
Marketing Your Start-Up
Use these proven strategies to attract clients from the first day you open for business. This article, the fourth in a five-part series on starting your own personal training business, will discuss the different methods of marketing your services. Word-of-mouth marketing is the most effective way of getting and keeping clients. Just as impo...
When a new member joins the Cooper Fitness Center, all his or her initial information (data sheet, informed consent and PAR-Q) is stored in our mainframe database. The information stays active as long as the member is active. Once a person leaves the center, the records are...
Tyco, ImClone, Enron, WorldCom. . . . How do these names make you feel about big corporate CEOs? Probably not too warm and fuzzy.
Just as there are some very disturbing trends in the corporate world, there seem to be some equally disturbing ones in the fitness industry. A recent article in a popular men’s fitness magazine, for instance, featured a whole piece on stories fro...
There has been a surge in the popularity of fitness running. It seems that nearly every major city in the world hosts not only its own marathon but also related events, spanning 1K kids’ fun runs to 10Ks and half marathons. In addition, attendance at road races (especially for first timers) and at running clinics is increasing. While many of these clinics do a very good job of training and motivating participants to “go the distance,” very few of them truly address running-specific strength training.