The Management School of Hard Knocks
MANAGING THE ALPHA EGO.
lpha-ego" personal fitness trainers (PFTs) present fitness managers with quite a dilemma. The very things that make alpha trainers stand out and excel are also the things that can make them challenging to manage. Alpha trainers have an inner monolog that pushes them to lead the pack. The fact is, if you're like most ma...
Legal & Risk Management
By Sean Riley, MS, JD
Why You Need Legal Education
You have a vital role to play in guaranteeing the quality of your profession.
Switch on your television set in the middle of the day and you are guaranteed to find three things: soap operas, talk shows and courtroom programs. The fairly recent proliferation of the last type of programming is just one indication that A...
By Justin Price, MA
Marketing Your Start-Up
Use these proven strategies to attract clients from the first day you open for business. This article, the fourth in a five-part series on starting your own personal training business, will discuss the different methods of marketing your services. Word-of-mouth marketing is the most effective way of getting and keeping clients. Just as impo...
By Mitchell Freedman, CPA/PFS
Keeping accurate tax records can help you save money on your fitness business.
I recommend that you claim all ordinary and necessary business deductions to which you are entitled. Here are some potential business deductions that perhaps you haven't thought about.
Do you tell clients that it takes discipline to become physically fit and then retain th...
Training for Growth
By Sherri McMillan, MSc, and Alex McMillan
Diversifying Your Revenue Streams
When business is flowing in from several different channels, your profit pool never dries up. Are you searching for ways to ensure the stability of your personal training business? Our 5,000-square-foot personal training studio in Vancouver, Washington, generates more than $600,000 per year in revenue...
Now it’s possible to get a college degree as a personal fitness trainer. Starting in the 2005 fall semester, Purdue University in West LaFayette, Indiana, will offer undergraduates a concentration in this area.
The personal fitness trainer specialization will include a course on personal training education. Students will also participate in eight different 6-week rotations in com...
Personal fitness trainers (PFTs) draw from a distinct body of scientific knowledge to create appropriate and individualized cardiorespiratory exercise programs for clients. A great amount of research has been done on heart rate zone training, optimal frequency and time of exercise, exercise progression, and the effects of these factors on caloric expenditure during exercise.