Sales & Marketing
By Colin Milner
Small Studio = Big Business
Learn how owners of private, independent personal fitness training studios can attract the burgeoning older-adult market. With more than 8,000 locations opened worldwide in just 9 years, Curves...
Training for Growth
By Sherri McMillan, MSc, and Alex McMillan
Ready, Set, Present!
To ensure success, follow these guidelines before each presentation.
Become Familiar With the Environment
Ask how the room will be set up. Will there be tables and chairs? Will the presentation be lecture style or "in the round"? Find out about any potential problems, such as distractions or poor acoustics, that ...
I incorporate balance training into clients’ workouts in one of two ways.
Some clients—usually athletes, individuals who are in postrehabilitation and the elderly—understand that they need balance training. With them it’s acceptable to block out 15...
By Kay L. Cross, MEd
Face Your Finances
Create a winning budget to gain control of your money-- and life. During one of my presentations at the IDEA Personal Trainer Summit...