The first part of this two-part series covered the what, when, where and why of cardiorespiratory fitness testing (September 2004 IDEA Fit-ness Journal, pp. 42–3). Now that you have a little better understanding of the process of choosing an appropriate modality and protocol for testing clients, let’s look more closely at the modalities and protocols available. The most important aspect of the decision process is keeping in mind the client’s health and physical activity history. The bottom line is to match the protocol and the purpose of the test to the specific client.
ACSM Announces New Certification for Personal Trainers
The American College of Sports Medicine (ACSM) is adding a personal trainer certification to its existing product line, which includes the ACSM health/fitness instructor, ACSM exercise specialist and ACSM registered clinical exercise physiologist certifications.
Do you have a knack for public speaking? Statistics on obesity and inactivity prove that as a fitness professional, you have knowledge that people need! Can you also connect with an audience through your humor or personal stories? If so, or if you are willing to learn, you could join the ranks of fitness professionals reaping the many marketing benefits of speaking as a fitness expert.
Subject: Lisa D. Bell, RN, MBA
business: Bell Bodies Fitness, Newburgh, Indiana
Her Clientele. Bell specializes in training beginners, women and deconditioned individuals. Her clients range mainly from 30 to 65 years old, although she’s trained and taught men and women of all ages.
There have been several occasions on which I have refused to work with a specific client. Once, I was meeting with a potential client and discovered that her goal was to lose 15 pounds in the next month. There was no talking this client out of this goal and into a more sensible, slower weight loss plan. She was adamant that if I just gave her the exercise plan,
Personal trainers can be uncomfortable about asking for referrals. But don’t be shy, says author, presenter and 1998 IDEA Personal Trainer of the Year Sherri McMillan, MSc. Your clients train with you because they like you. And they want to see you succeed. Asking for referrals is not overstepping your boundaries. You are providing an exceptional service most people would want to share with their friends, family members and colleagues.
McMillan suggests trying this system to help you comfortably ask for referrals.
You’ve decided to start your own personal training business. You’ve conducted a realistic assessment of the market and created a working business plan, so you know how much money you need to finance your start-up. Where do you get that money?
Subject: Lynne Greer
business: Healthy Wishes in Bishop, California
Her Clientele. Greer works with a range of clients in her town, including older women whose activities of daily living have become more challenging. She also frequently works with clients who’ve been to physical therapists and now need help exercising on their own.