No matter how long you have been in business or how many certificates you hold, chances are that someday you will be faced with a lawsuit. Liability insurance is a means of protecting yourself
in that event. There are two types of liability insurance: general liability and professional liability. Both types are designed to protect you from financial losses due to negligence.
By Kay L. Cross, MEd
Face Your Finances
Create a winning budget to gain control of your money-- and life. During one of my presentations at the IDEA Personal Trainer Summit...
The Management School of Hard Knocks
MANAGING THE ALPHA EGO.
lpha-ego" personal fitness trainers (PFTs) present fitness managers with quite a dilemma. The very things that make alpha trainers stand out and excel are also the things that can make them challenging to manage. Alpha trainers have an inner monolog that pushes them to lead the pack. The fact is, if you're like most ma...
Training for Growth
By Sherri McMillan, MSc, and Alex McMillan
Diversifying Your Revenue Streams
When business is flowing in from several different channels, your profit pool never dries up. Are you searching for ways to ensure the stability of your personal training business? Our 5,000-square-foot personal training studio in Vancouver, Washington, generates more than $600,000 per year in revenue...
Legal & Risk Management
By Sean Riley, MS, JD
Why You Need Legal Education
You have a vital role to play in guaranteeing the quality of your profession.
Switch on your television set in the middle of the day and you are guaranteed to find three things: soap operas, talk shows and courtroom programs. The fairly recent proliferation of the last type of programming is just one indication that A...
By Justin Price, MA
Marketing Your Start-Up
Use these proven strategies to attract clients from the first day you open for business. This article, the fourth in a five-part series on starting your own personal training business, will discuss the different methods of marketing your services. Word-of-mouth marketing is the most effective way of getting and keeping clients. Just as impo...
By Mitchell Freedman, CPA/PFS
Keeping accurate tax records can help you save money on your fitness business.
I recommend that you claim all ordinary and necessary business deductions to which you are entitled. Here are some potential business deductions that perhaps you haven't thought about.
Do you tell clients that it takes discipline to become physically fit and then retain th...