Training for Growth
By Sherri McMillan, MSc, and Alex McMillan
Become a Dynamite Presenter
Develop your skills as an industry speaker and reap the benefits in new clients. One of the most effective ways to quickly gain exposure as a personal trainer is by presenting. Good speakers can expect to gain at least one to three new clients at every presentation they conduct. The problem is that for most...
No matter how long you have been in business or how many certificates you hold, chances are that someday you will be faced with a lawsuit. Liability insurance is a means of protecting yourself
in that event. There are two types of liability insurance: general liability and professional liability. Both types are designed to protect you from financial losses due to negligence.
By Justin Price, MA
Accounting and Hiring Practices
How to set up your books, choose an ownership structure and select staff for your new facility. a daily, weekly or monthly basis. You can create summaries by setting up ledgers (records in which accounts are recorded) and posting information to them. A completed ledger is really nothing more than a summary of revenues, expenditures ...
The Management School of Hard Knocks
MANAGING THE ALPHA EGO.
lpha-ego" personal fitness trainers (PFTs) present fitness managers with quite a dilemma. The very things that make alpha trainers stand out and excel are also the things that can make them challenging to manage. Alpha trainers have an inner monolog that pushes them to lead the pack. The fact is, if you're like most ma...
Legal & Risk Management
By Sean Riley, MS, JD
Why You Need Legal Education
You have a vital role to play in guaranteeing the quality of your profession.
Switch on your television set in the middle of the day and you are guaranteed to find three things: soap operas, talk shows and courtroom programs. The fairly recent proliferation of the last type of programming is just one indication that A...
Now it’s possible to get a college degree as a personal fitness trainer. Starting in the 2005 fall semester, Purdue University in West LaFayette, Indiana, will offer undergraduates a concentration in this area.
The personal fitness trainer specialization will include a course on personal training education. Students will also participate in eight different 6-week rotations in com...
By Justin Price, MA
Marketing Your Start-Up
Use these proven strategies to attract clients from the first day you open for business. This article, the fourth in a five-part series on starting your own personal training business, will discuss the different methods of marketing your services. Word-of-mouth marketing is the most effective way of getting and keeping clients. Just as impo...
By Mitchell Freedman, CPA/PFS
Keeping accurate tax records can help you save money on your fitness business.
I recommend that you claim all ordinary and necessary business deductions to which you are entitled. Here are some potential business deductions that perhaps you haven't thought about.
Do you tell clients that it takes discipline to become physically fit and then retain th...