Speak with enough personal trainers at the start of their careers and you’ll quickly notice a common aspiration: They want to train professional athletes. Of course it’s fine to dream big, but it’s important to remember that professional athletes are extremely rare individuals. Consequently, pro athletes are neither as numerous nor as varied in age, gender or ability as everyday adult athletes.
More than 400 personal trainers are scheduled to arrive in Seattle to join the ones who came early for the preconference options, which included TRX: Sports Medicine Suspension Training Course and NASM: Women's Fitness Specialist Workshop. If the opening class is any indication, we're in for a stream of steady inspiration from some of the Northwest's best.
I'm just going to come out and say it: I am not a fan of the term "anti-aging." Why? Well, if you are anti-aging, you are anti-living. We're all aging every second of every day--some of us on a faster track, yes, but the point is aging is natural and healthy. Why fight it? I prefer the term "pro-aging" because it connotes a positive approach to birthdays. From what I can see here at the 2014 IDEA Personal Trainer Institute in Seattle, everyone is on the pro-aging path and setting a new standard for the rest of the world.
Clients who have hit a plateau may need some additional tweaking of their pro- gram or lifestyle to get them to progress toward their goals. In my studio, we focus on the trifecta for success: nutri- tion, stress management and sleep.
A terrific way to increase your exposure and elevate your “expert” status is to be fea- tured on local news media.
However, grabbing a media person’s attention requires savvy and creativity. Lori Corbin, food and fitness reporter for KABC-TV, Los Angeles, offers these insights on how to become an expert source for your local media:
Be unique. Send a
press release that pitches one or maybe two “fresh” topics— something that hasn’t been seen before. For example:
Stale topics: Bikini season and New Year’s resolutions.
It's early March. Any fitness pro knows the New Year’s cycle: large numbers of nonexercisers vow to get fit, show up in January--and then disappear within a month or two. How can you prevent this? People fall off the workout wagon for many reasons: Too tired. Too busy. Too boring. Too hard. Let’s look at why the motivation to change and the intention to work out aren’t always enough, and how you can help exercisers stick to their resolutions.newsletter_teaser: It's early March. Any fitness pro knows the New Year’s cycle: large numbers of nonexercisers vow to get fit, show up in January--and then disappear
Imagine a client has just finished a workout or fitness class with you. In evaluating the workout—which you designed to be quite challenging—the client admits, somewhat disappointedly, that although she worked up a good sweat, your session wasn’t a “killer.” She has experienced harder workouts from other trainers, classes or programs.
What’s your reaction? Do you still feel satisfied that you gave the client an appropriate workout? You weren’t going for “killer” anyway. Or do you feel a twinge of regret or competitiveness? Next time, you’ll up the ante.
Twenty years ago, most personal training clients were “apparently healthy” and had higher-than-average discretionary incomes. Today, physical inactivity is a global issue affecting all ages and abilities. Expectations and demand for personal training professionals are changing as the industry matures and clients’ needs evolve. Are we meeting the requirements of this dynamic market?