What equipment would you include in your dream studio?
You certainly have plenty of choices. The fitness equipment industry sold $4.3 billion worth of gear in 2010—a 4.1% increase from 2009—according to the Sporting Goods Manufacturers Association. While a substantial chunk of that revenue came from high-dollar devices like treadmills and elliptical trainers, a vast variety of specialized pieces of exercise equipment have also made their mark on the fitness industry.
Which ones add the most challenge and variety to customer workouts?
Two years ago I became a mother, reaching a mile marker in womanhood that set me apart from other personal trainers who had not experienced the challenges of pregnancy or postpregnancy body woes. I found out just what it took to make healthy decisions every day. With each trimester, I learned new ways to cope with ever-changing levels of energy, hunger, motivation and, most of all, hormones.
Back in Canada, when my colleagues and I developed strength and fitness programs for hockey athletes, we began to notice something fascinating: Farm kids had distinct advantages when their “farm strength” was transferred to the ice. These young athletes were stronger on the puck, stronger in front of the net when battling their opponents, and stronger in odd body positions.
Speak with enough personal trainers at the start of their careers and you’ll quickly notice a common aspiration: They want to train professional athletes. Of course it’s fine to dream big, but it’s important to remember that professional athletes are extremely rare individuals. Consequently, pro athletes are neither as numerous nor as varied in age, gender or ability as everyday adult athletes.
More than 400 personal trainers are scheduled to arrive in Seattle to join the ones who came early for the preconference options, which included TRX: Sports Medicine Suspension Training Course and NASM: Women's Fitness Specialist Workshop. If the opening class is any indication, we're in for a stream of steady inspiration from some of the Northwest's best.
I'm just going to come out and say it: I am not a fan of the term "anti-aging." Why? Well, if you are anti-aging, you are anti-living. We're all aging every second of every day--some of us on a faster track, yes, but the point is aging is natural and healthy. Why fight it? I prefer the term "pro-aging" because it connotes a positive approach to birthdays. From what I can see here at the 2014 IDEA Personal Trainer Institute in Seattle, everyone is on the pro-aging path and setting a new standard for the rest of the world.
Clients who have hit a plateau may need some additional tweaking of their pro- gram or lifestyle to get them to progress toward their goals. In my studio, we focus on the trifecta for success: nutri- tion, stress management and sleep.
A terrific way to increase your exposure and elevate your “expert” status is to be fea- tured on local news media.
However, grabbing a media person’s attention requires savvy and creativity. Lori Corbin, food and fitness reporter for KABC-TV, Los Angeles, offers these insights on how to become an expert source for your local media:
Be unique. Send a
press release that pitches one or maybe two “fresh” topics— something that hasn’t been seen before. For example:
Stale topics: Bikini season and New Year’s resolutions.