I have run several different-sized health and fitness businesses in New Zealand, Europe and the United States. No matter how big or small the operation, I have always used a qualified accountant to assist me with my accounts and prepare my end-of-year tax returns. Using an accountant has many benefits and, in my opinion, they far outweigh the costs.
Do you love bragging about your clients? Do you tell your friends about the mom of four who is back to her prebaby weight or the couch potato who rediscovered fitness—and his ambition? Their journeys to success have also been your journey. Now that you have shaped success for clients like these, what are you going to do to shape success for your business?
Personal Trainer: Jason Bosley-Smith, CSCS, founder, TheFitRx.com
Location: White Marsh, Maryland
Revelations. Like many Americans, Joanne was overweight. By age 50, she had tried a variety of fad diets, with mediocre results. “I had also ventured into some unhealthy ways to lose weight,” she adds. “I had success in the past, but for only nanoseconds.”
Anyone who grew up as a runner in New Jersey, as I did, would tell you that running during the summer in the Northeastern United States is no ordinary challenge. Some days are downright sticky; stepping outside your air-conditioned house can feel like walking into a steam room. Similarly, many places in the country experience harsh summer conditions that carry thermal and cardiovascular challenges. Knowing how to handle these will protect your clients.
We’ve all seen it. A club’s group fitness schedule posted on the facility’s website with former instructors still listed. A personal trainer’s blog with last session’s boot camp dates advertised. Even when your efforts have successfully led people to your schedule or site, outdated class or event information may discourage any further inquiry into your programs.
Client: Elizabeth Personal Trainer: Massiel MirandaLocation: Albuquerque, New Mexico, and Miami Time for Change. “For as long as I can remember, I’ve loved sweets,” says Elizabeth, a 32-year-old therapist from Miami. “I’ve always been ‘chubby.’” As a child, she preferred playing with dolls and watching movies over outdoor physical activity.