Environmental awareness and ecological
responsibility are at the forefront of today's
news. Fitness industry professionals
can follow the examples of the rapidly
growing number of green spas, green
buildings and companies practicing sustainable management policies. You may
be surprised to learn that it does not necessarily
cost more to"keep it green!"
Remember when you were in high school and your physical
education (PE) teachers made you do push-ups, chin-ups and sit-ups? What about
those long-forgotten Presidential Physical Fitness Tests, which required you to
run different distances for time? Whatever happened to thos...
You’re passionate about the value of fitness in a wellness lifestyle. You’ve educated yourself on exercise science and leadership. Perhaps your training is in yoga, Pilates, tai chi or another approach. Now you’re ready to help others gain the benefits of your knowledge. It’s time to get to work.
Personal trainers interested in financial success are often advised to market services to individuals with disposable income. It’s a no-brainer. People with money are more apt to pay for personal training and other potentially costly programs. However, you can also derive personal and professional rewards from lesser-served populations.
Since last year’s survey, we’ve seen a modest uptick in the economy. Perhaps with that comes increased optimism for growing your businesses and expanding your services to new (and old) clients who are looking to loosen up some dollars to spend on their health and fitness. How do you best prepare for this? How do you know in what direction to steer your offerings or what equipment to buy? This survey, specific to personal trainers, is a bellwether of what you can expect and plan for in the coming year.
Did you ever have to cue audiocassette tapes before teaching aerobics? (You might’ve heard about playing albums in class, but that was before your time.) Were you among the first wave of personal trainers to get certified through an official course? If you answered yes to either or both of these questions—and you joined the fitness industry before or around the time step aerobics became popular—you might be a member of Generation X (also referred to as Gen X). This group, now in their 30s and 40s, has influenced the fitness industry through many permutations.
A list of current and prospective clients can be invaluable to fitness professionals promoting upcoming events, distributing newsletters and cultivating member relationships. IDEA FitnessConnect’s client management system makes it convenient for fitness professionals to manage and grow their clientele directly from their profile pages.
Client: Chris Personal Trainer: Laurel Blackburn, owner, Boot Camp Fitness and Training <Location: Tallahassee, Florida
Inspiring the Inspirer. Laurel Blackburn, owner of Boot Camp Fitness and Training, first observed her future client, Chris, while coaching Special Olympics Track & Field. “He wasn’t much of a runner, but I was amazed and inspired by his efforts,” Blackburn recalls. “He always pushed himself to run faster.”
Whether you sell facility memberships or your own training services, at some point you’ll be asking a potential customer for money. Yet you may find yourself racked with stress about conducting such consultations, the thought of closing the deal bringing more sweat to your brow than your last blast on the cardio machines. newsletter_teaser: Check out this great article from the IDEA Online Library, and find out how to make consultations more comfortable, and learn to close the deal.
I think the biggest role a trainer has in helping kids is leadership. Lead by example, lead by educating and lead by making exercise fun and enjoyable. The statistics are scary, [indicating that life expectancy for today’s children could be shorter than it is for their parents, because of obesity]. It is our duty as fitness professionals to recognize that children need our help in a lot more ways than we can imagine.Node Features: Has Video