There’s no separating America’s alarming obesity epidemic and the nation’s out-of-control healthcare spending. In theory, these problems should drive demand for personal trainers in the years to come, but in reality, most trainers’ clients are already fitness enthusiasts who are not part of the obesity problem.
Beginning with boot camp. When Tom first arrived at Ami McMullen’s TRX® Boot Camp, McMullen admits she was concerned. The TRX master trainer and fitness educator thought the then 56-year-old was out of his league, considering that the class was mostly made up of people half his age.
“I was really worried he was getting in over his head, but I completely underestimated his ability and his attitude,” McMullen explains. “I remember welcoming him to the class and telling him to just do as much as he could and to take things at his own pace.”
Did you know that only about 4% of our nation’s schools offer daily physical education, while 20% of schools provide no physical education at all? Given these statistics, some youngsters may get their first and only introduction to exercise through a personal trainer. That experience will affect their abilities and attitudes toward physical activity for the rest of their lives.
Marketing is the process of reaching out to new, potential customers. Done right, it’s a systematized, targeted and reusable way to gather fresh sales leads. But marketing small-group training (SGT)—the profitable new industry trend wherein one trainer works with three to 10 clients at a time—has its own special considerations.newsletter_teaser: You've developed a successful small-group training program and now you're ready to attract clients. But marketing small-group training has its own special considerations.
Earlier this year, at the IDEA Personal Trainer Institute™ East, in Alexandria, Virginia, IDEA held a panel with some of the leading fitness professionals in the industry to ask them what the future of personal training looked like and how personal trainers could address the obesity epidemic and other issues. Len Kravitz, PhD, a contributing editor to IDEA Fitness Journal, moderated the debate among five leaders in the personal training industry. One issue that was touched on was what was ahead for personal training.
Training older adults is very gratifying. They tend to be highly motivated and goal oriented. My clients in their 70s, 80s and 90s have often been told to exercise by their physicians. For these clients, the goal in training is, above all, to be healthy. Beyond that, they want to maintain their quality of life and independent living status.
Most people hire a personal trainer to achieve a goal, not to play. Clients expect to experience change, so failure to achieve change is seen as a failure in service. One way to bridge the gap between goal achievement and fun is to marry the concepts of exercise and play. As trainers, we can foster an environment where clients experience physical, mental and emotional transformation while enjoying an atmosphere that allows them to become lost in the moment. Think of it as “challenge play.”
Creating a Challenge Play Environmentnewsletter_teaser: Most people hire a personal trainer to achieve a goal, not to play. One way to bridge the gap between goal achievement and fun is to marry the concepts of exercise and play.
Have you considered expanding your business to an online platform? Jade Teta, ND, CSCS, co-creator of Metabolic Effect, shares his top 5 tips for developing a successful online coaching business.
Jade Teta interview.m4v