I’ve worked with many clients with type 2 diabetes, ranging in age from 30 to 85 years old. Even though age and ability are different in each case, the challenge remains the same: Develop a safe and effective program that will be vigorous enough to improve muscle strength and provide cardiovascular benefit without inducing complications from the diabetes.
“I’m terrified of change, even if it will improve my life.”
“I hate asking for help or admitting that I do not know something.”
“I avoid environments that are unfamiliar or that make me feel out of place.”
“I don’t believe that my own personal shortcomings are a source of my problems.”
“I will defend what I believe, even though it may not be right.”
For many people, those statements are true.
client: Carina | personal trainer: Mike Z. Robinson, owner, MZR Fitness | location: San Luis Obispo, California
Serendipity. Carina, a 34-year-old health reporter for television station KSBY starts her day while most people are waist-deep in sleep. She rises at 2:00 am so that she will be alert and presentable by the time she arrives at the studio an hour later. Carina had been only a sporadic exerciser, but her life began to change after she received a call from an eager personal trainer with an interesting story.
There’s no separating America’s alarming obesity epidemic and the nation’s out-of-control healthcare spending. In theory, these problems should drive demand for personal trainers in the years to come, but in reality, most trainers’ clients are already fitness enthusiasts who are not part of the obesity problem.
Beginning with boot camp. When Tom first arrived at Ami McMullen’s TRX® Boot Camp, McMullen admits she was concerned. The TRX master trainer and fitness educator thought the then 56-year-old was out of his league, considering that the class was mostly made up of people half his age.
“I was really worried he was getting in over his head, but I completely underestimated his ability and his attitude,” McMullen explains. “I remember welcoming him to the class and telling him to just do as much as he could and to take things at his own pace.”
Did you know that only about 4% of our nation’s schools offer daily physical education, while 20% of schools provide no physical education at all? Given these statistics, some youngsters may get their first and only introduction to exercise through a personal trainer. That experience will affect their abilities and attitudes toward physical activity for the rest of their lives.
Marketing is the process of reaching out to new, potential customers. Done right, it’s a systematized, targeted and reusable way to gather fresh sales leads. But marketing small-group training (SGT)—the profitable new industry trend wherein one trainer works with three to 10 clients at a time—has its own special considerations.newsletter_teaser: You've developed a successful small-group training program and now you're ready to attract clients. But marketing small-group training has its own special considerations.