One of the most telling signs of whether your business practice is a success is the critical area of client adherence—adherence to the program and loyalty to your business services.
Maintaining a business edge in any economic environment requires skills and practices that we examined in the two previous articles in this series: a good work schedule with effective scheduling policies and excellent recordkeeping.
This article covers the third part of that edge: client adherence.
To enhance the skill set of quality-seeking personal trainers, the Cooper Fitness Center recently unveiled its Cooper PT Mentorship program. The 40-hour weeklong training program offers classroom education, hands-on practical labs, business development tips and continuing education credits. “The mentorship was developed from years of learning and experimenting with different training methodologies,” states Carla Sottovia, PhD, Cooper PT Mentorship director and 2005 IDEA Personal Trainer of the Year.
Client: Keri Hehn
Personal Trainer: Kimberly Fowler, Yoga for Athletes®, founder of YAS Fitness Centers
Location: Venice, California
First Steps. Like many competitive swimmers, Keri Hehn dreamed of qualifying for the Olympic team. A member of the U.S. Swim Team, she spent hours every day in the water, struggling to improve her 200-meter breaststroke time. During the qualification trials for the 2008 team, Hehn’s efforts fell short by 0.2 second.
I don’t know about you, but I’ve had some opportunities in my life that I’ve let pass me by because I was afraid of failing. The good news is that I figured out the power of failure many years ago. The bad news is that I still see many people passing up opportunities, as I once did, simply because fear of failure tends to inhibit forward thinking.