Do you enjoy playing tennis? Do you want to help tennis players stay injury- free and improve their sport-specific fitness levels? If yes, you may want to consider training tennis players as a career niche.
According to a survey from the Tennis Industry Association (TIA 2012), over 28 million people in the United States play tennis each year. Business-wise, tennis players can provide a great source of clients—if you have the interest and knowledge to effectively help them.
Clients who have hit a plateau may need some additional tweaking of their pro- gram or lifestyle to get them to progress toward their goals. In my studio, we focus on the trifecta for success: nutri- tion, stress management and sleep.
There’s no denying it: Small-group training is hot and getting hotter. According to the 2013 IDEA Fitness Programs & Trends Report (June 2013 IDEA Fitness Journal), SGT is listed as one of the top 10 personal training trends. newsletter_teaser: There’s no denying it: Small-group training is hot and getting hotter. According to the 2013 IDEA Fitness Programs & Equipment Trends Report (June 2013 IDEA Fitness Journal), SGT is listed as one of the top 10 personal training trends.
Twenty years ago, most personal training clients were “apparently healthy” and had higher-than-average discretionary incomes. Today, physical inactivity is a global issue affecting all ages and abilities. Expectations and demand for personal training professionals are changing as the industry matures and clients’ needs evolve. Are we meeting the requirements of this dynamic market?
There’s no separating America’s alarming obesity epidemic and the nation’s out-of-control healthcare spending. In theory, these problems should drive demand for personal trainers in the years to come, but in reality, most trainers’ clients are already fitness enthusiasts who are not part of the obesity problem.
Training older adults is very gratifying. They tend to be highly motivated and goal oriented. My clients in their 70s, 80s and 90s have often been told to exercise by their physicians. For these clients, the goal in training is, above all, to be healthy. Beyond that, they want to maintain their quality of life and independent living status.
We have an inactivity epidemic. According to the World Health Organization (WHO), “Physical inactivity is the fourth leading risk factor for all global deaths, with 31% of the world’s population not physically active” (WHO 2011a). Physical inactivity is associated with 6% of deaths globally—behind only high blood pressure (13%), tobacco use (9%) and high blood glucose (6%) (WHO 2012; WHO 2011b). A 2009 WHO study found that physical inactivity was the leading cause of death in the United States.