One of the most common obstacles personal trainers face is the need to modify an exercise program during a session. A good trainer comes to a fitness appointment with a series of exercises for the client to do. However, even the most well-planned program may need to be modified. The key to success is knowing, based on the client’s unique biomechanics and movement patterns, which modifications to make and how to implement them with confidence. newsletter_teaser: Check out this great article from the IDEA Online Library, to understand why the more you know about modifications and your clients, the easier it is to design a successful session.
Humdrum doesn’t cut it in a crowded market. However, exceed people’s expectations and word spreads. Learn how to target your training for phenomenal results at the 2012 IDEA Personal Trainer Institute™. Find out all the latest programming, equipment and business ideas from the world’s leading personal training professionals.newsletter_teaser: Humdrum doesn’t cut it in a crowded market. However, exceed people’s expectations and word spreads. Learn how to target your training for phenomenal results at the 2012 IDEA Personal Trainer Institute™. Find out all the latest programming, equipment and business
In the previous issue of IDEA Trainer Success, we took the time to define your business identity, mission statement, pricing plan and equipment needs to create a successful in-home personal training business. In this issue, we are going to address your financial wants and needs as well as outline your desired work schedule. So get your pen and paper ready and let’s do some more foundation work.
Determine Your Financial Wants & Needs
Building an in-home personal training business from scratch can be fun, exciting and just a little bit scary. To take as much fear out of the equation as possible, it is extremely important to do all the necessary foundation work so that when your official “start date” rolls around, you feel completely prepared. How do you do that? By joining me in the second of this five-article series.
The 2010 IDEA Personal Training Programs & Equipment Survey found that approximately 75% of respondents ask clients to pay for individual sessions/classes or packages of sessions/classes. Some fitness professionals suggest this business model should become a thing of the past. “When you sell ‘packages’ of sessions, you’re chasing money and not building projectable income for yourself,” warns Troy Fontana, CEO of Freedom Fitness Unlimited in Sparks, Nevada. “The only security you have is the six, 12 or 20 sessions your client just purchased.
In St. Paul, Minnesota, SweatShop Health Club instructors Tresa Sauer and Rose O’Rourke, described as the “Thelma and Louise of Pilates” by SweatShop founder and owner Gayle Winegar, are bringing Pilates to a new audience: auto dismantlers at Ace Auto Parts. The class is part of an outreach campaign by the SweatShop Health Club in St. Paul to bring 30-minute Pilates workouts to job sites. Winegar, a longtime fitness pioneer, said, “The recession has forced us to redefine some of what we do. We decided to take Pilates on the road.”
With the success of boot camps and small-group training, personal trainers are beginning to claim the group domain. These days, it’s more profitable for trainers to teach group as an offshoot of personal training than for traditional group exercise instructors to teach scheduled classes! So if you’re an instructor, what can you learn from trainers about increasing your profits?newsletter_teaser: With the success of boot camps and small-group training, personal trainers are beginning to claim the group domain. These days, it’s more profitable for trainers to teach group as an offshoot of personal training than for traditional group exercise instructors to teach scheduled classes! So if you’re an instructor, what can you learn from trainers about increasing your profits? By leveraging your group skills, tapping into your creativity and making use of your existing resources, you can build your career and revenue base in your area of specialization: group fitness.
Many fitness professionals confuse faulty lordotic posture with swayback posture (Kendall 2005). The scientific definition of swayback refers to posture in which the hips are swayed forward and the rib cage is swayed backward in the sagittal plane (Kendall 2005). Commonly, people picture the swayback of an older horse—which actually more resembles lordotic posture. Upon closer look at joint positions and at muscle length and strength, it is obvious that these postures are different.
Personal training can be a demanding occupation. If you are anything like me, after a few years of sustained 40- to 50-hour weeks it’s easy to fall into a rut. When our passion loses its fun, adventurous aspects, it can become a job; one where all we want is to get through the day, hoping that clients don’t notice our lackluster attitude. But ask yourself this: “If I am stale, is it possible that my clients are, too?” Could our clients sometimes be in as big a rut as we are? Node Features: Has Video
Client: Ralph Wittenberg, MD
Personal Trainer: Lance Breger, MS, MINT Fitness
Location: Washington, DC
Accepting the Challenge.When he first came to see IDEA member Lance Breger, MS, a year ago, 73-year-old psychiatrist Ralph Wittenberg, MD, was in poor condition, suffering from heart disease, cancer and muscle wasting; pain from a botched hip surgery; the effects of an overdose of medication given to treat heart failure; and other ailments.