With the success of boot camps and small-group training, personal trainers are beginning to claim the group domain. These days, it’s more profitable for trainers to teach group as an offshoot of personal training than for traditional group exercise instructors to teach scheduled classes! So if you’re an instructor, what can you learn from trainers about increasing your profits?newsletter_teaser: With the success of boot camps and small-group training, personal trainers are beginning to claim the group domain. These days, it’s more profitable for trainers to teach group as an offshoot of personal training than for traditional group exercise instructors to teach scheduled classes! So if you’re an instructor, what can you learn from trainers about increasing your profits? By leveraging your group skills, tapping into your creativity and making use of your existing resources, you can build your career and revenue base in your area of specialization: group fitness.
Many fitness professionals confuse faulty lordotic posture with swayback posture (Kendall 2005). The scientific definition of swayback refers to posture in which the hips are swayed forward and the rib cage is swayed backward in the sagittal plane (Kendall 2005). Commonly, people picture the swayback of an older horse—which actually more resembles lordotic posture. Upon closer look at joint positions and at muscle length and strength, it is obvious that these postures are different.
Personal training can be a demanding occupation. If you are anything like me, after a few years of sustained 40- to 50-hour weeks it’s easy to fall into a rut. When our passion loses its fun, adventurous aspects, it can become a job; one where all we want is to get through the day, hoping that clients don’t notice our lackluster attitude. But ask yourself this: “If I am stale, is it possible that my clients are, too?” Could our clients sometimes be in as big a rut as we are? Node Features: Has Video
Client: Ralph Wittenberg, MD
Personal Trainer: Lance Breger, MS, MINT Fitness
Location: Washington, DC
Accepting the Challenge.When he first came to see IDEA member Lance Breger, MS, a year ago, 73-year-old psychiatrist Ralph Wittenberg, MD, was in poor condition, suffering from heart disease, cancer and muscle wasting; pain from a botched hip surgery; the effects of an overdose of medication given to treat heart failure; and other ailments.
So how do we keep members coming back and entice others to join? Jade Teta, ND, co-owner of Metabolic Effect in Winston-Salem, North Carolina, suggests that it’s time to change the way we exercise. “The average person doesn’t have a lot of time or money to devote to fitness,” he says. “People are looking for high-quality training, but without the cost. They also want programs that are exciting and challenge the mind and body.”
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The more deconditioned people are, the more important it is to get the first few weeks of exercise right. The underlying psychology of obese clients’ beliefs about exercise is as important as the physiology of obesity. Typically, weight loss is the main goal—bordering on an obsession. My exercise programs for this type of client proceed from two main objectives: (1) to use what they already have in order to (2) change their expectations of what they will experience with exercise.
This summer when your loyal clients take their summer vacations, jet away to long beach weekends or merely head outdoors rather than into the gym, your client base may dwindle. With your prime training times temporarily vacant, it is time to seek out a new type of clientele.
Another grim doctor’s appointment: Tim’s excessive body weight, high blood pressure and high cholesterol are a growing concern for his doctor. Tim has become a walking risk factor for heart attack, stroke and type 2 diabetes. In addition, his weight has created pain in his joints and other body structures, making it hard for him to move or exercise. He used to play sports, but as his body weight rose, movement became more difficult and painful, causing him to stop physical activity all together. Tim is in the 6th grade.
It’s early morning, and you arrive at the gym to discover a voice message from your 8:00 am client, Mary. She has called to let you know she will be unable to make her appointment because she has strained her back and is laid up in bed—for the third time this month. A consummate professional, you call to follow up with her. Mary explains that she “did something” to her back as she was rushing to get the kids off to the school bus. You wish her well, hang up the phone and contemplate her injury.
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All the time, I hear fitness professionals tell their clients not to exercise above a certain heart rate, as if it were bad for people to run or bike fast. Target heart rate has become a buzz phrase. Even many cardio machines display a “fat-burning zone” on their panels, encouraging people to exercise in a specific heart rate range. Have you ever wondered if your clients really have to exercise in a specific heart rate zone to lose fat? And what happens if they venture out of that zone?