R. was carrying 311 pounds on her 5-foot-8-inch frame when she had blood work done at a “Know Your Numbers” workplace event. The results were so grim that the staff volunteered to take her to the hospital. When the doctor told R. that she might not have lived much longer had she not come in immediately, R. realized she owed her life to her employer, Clayton Homes. “Thanks for the wake-up call,” R. said. “I’m now 60 pounds lighter, I feel 10 times better, and I will continue this battle and lose more weight.
Back in Canada, when my colleagues and I developed strength and fitness programs for hockey athletes, we began to notice something fascinating: Farm kids had distinct advantages when their “farm strength” was transferred to the ice. These young athletes were stronger on the puck, stronger in front of the net when battling their opponents, and stronger in odd body positions.
Do you enjoy playing tennis? Do you want to help tennis players stay injury- free and improve their sport-specific fitness levels? If yes, you may want to consider training tennis players as a career niche.
According to a survey from the Tennis Industry Association (TIA 2012), over 28 million people in the United States play tennis each year. Business-wise, tennis players can provide a great source of clients—if you have the interest and knowledge to effectively help them.
There’s no denying it: Small-group training is hot and getting hotter. According to the 2013 IDEA Fitness Programs & Trends Report (June 2013 IDEA Fitness Journal), SGT is listed as one of the top 10 personal training trends. newsletter_teaser: There’s no denying it: Small-group training is hot and getting hotter. According to the 2013 IDEA Fitness Programs & Equipment Trends Report (June 2013 IDEA Fitness Journal), SGT is listed as one of the top 10 personal training trends.
Twenty years ago, most personal training clients were “apparently healthy” and had higher-than-average discretionary incomes. Today, physical inactivity is a global issue affecting all ages and abilities. Expectations and demand for personal training professionals are changing as the industry matures and clients’ needs evolve. Are we meeting the requirements of this dynamic market?
Imagine a client has just finished a workout or fitness class with you. In evaluating the workout—which you designed to be quite challenging—the client admits, somewhat disappointedly, that although she worked up a good sweat, your session wasn’t a “killer.” She has experienced harder workouts from other trainers, classes or programs.
What’s your reaction? Do you still feel satisfied that you gave the client an appropriate workout? You weren’t going for “killer” anyway. Or do you feel a twinge of regret or competitiveness? Next time, you’ll up the ante.
There’s no separating America’s alarming obesity epidemic and the nation’s out-of-control healthcare spending. In theory, these problems should drive demand for personal trainers in the years to come, but in reality, most trainers’ clients are already fitness enthusiasts who are not part of the obesity problem.