Marketing is the process of reaching out to potential new customers. Done right, it’s a systematized, targeted and reusable way to gather fresh sales leads. But marketing small-group training—the profitable new industry trend wherein one trainer works with three to 10 clients at a time—has its own special considerations.
newsletter_teaser: Marketing is the process of reaching out to potential new customers. Done right, it’s a systematized, targeted and reusable way to gather fresh sales leads. But marketing small-group training has its own special considerations.
Do you ever walk into a training session and think to yourself, “I wish I had some new or different exercises for my client?” Do you then realize that you want this, not just for your client, but also for yourself? You’re not alone. Many fitness professionals probably have this very same thought at one time or another. Routine, a perceived lack of time and, in some cases, a lack of education, may keep personal trainers from dazzling a client with a new, multiplanar motion.
The new year is always a popular time to recommit to regular exercise or get into it for the first time. However, as a personal trainer, you know that many people allow their new fitness routines to fizzle out before too long. One way to help clients stay on top of exercise-related New Year’s resolutions—and extend their efforts to a routine that lasts well past February—is to offer introductory “quick-start” or “jump-start” training with beginning and end dates. newsletter_teaser: Check out this great sample class from the IDEA Online Library. Warm up group strength participants by using readily available “equipment” —their own bodies.
Personal Trainer: Austin Gregory Johns, CCS, president, San Clemente Health & Fitness Network
Location: San Clemente, California
Quality Assessments. Austin Gregory Johns, CCS, president of San Clemente Health & Fitness Network, is an advocate for fitness assessments. They are necessary to uncover potential limitations, but they also serve to develop trust between client and trainer, he says.
Client: Chris Personal Trainer: Laurel Blackburn, owner, Boot Camp Fitness and Training <Location: Tallahassee, Florida
Inspiring the Inspirer. Laurel Blackburn, owner of Boot Camp Fitness and Training, first observed her future client, Chris, while coaching Special Olympics Track & Field. “He wasn’t much of a runner, but I was amazed and inspired by his efforts,” Blackburn recalls. “He always pushed himself to run faster.”
In our fast-paced, technology-filled lives, spending time outdoors has become a luxury. Ask most clients to reflect on their average day and they say, “Wake up, drive to the gym, drive to work, work all day, drive home, eat dinner, relax, work some more, sleep and start again.” Their greatest outdoor adventure comes from walking to and from their cars. It’s time for a change! Now is a great time for you to start an outdoor training program. Give clients a new challenge, a chance to benefit from fresh air and an opportunity to revitalize their spirit.
Client: Ryan Mackin Personal Trainer: Nick Tumminello, CSCS, owner of Performance University Location: Baltimore
Going Pro. Ryan Mackin is no stranger to competition. In high school and college, he was a high-ranking wrestler. After finishing college, Mackin became a high-school wrestling coach. Still yearning to compete, he set his sights on becoming a professional Mixed Martial Arts (MMA) fighter.
Do you love bragging about your clients? Do you tell your friends about the mom of four who is back to her prebaby weight or the couch potato who rediscovered fitness—and his ambition? Their journeys to success have also been your journey. Now that you have shaped success for clients like these, what are you going to do to shape success for your business?
Personal Trainer: Jason Bosley-Smith, CSCS, founder, TheFitRx.com
Location: White Marsh, Maryland
Revelations. Like many Americans, Joanne was overweight. By age 50, she had tried a variety of fad diets, with mediocre results. “I had also ventured into some unhealthy ways to lose weight,” she adds. “I had success in the past, but for only nanoseconds.”