Three of my clients have been with me for over 20 years, and most of the others for over 10. I attribute this longevity to specific practices that I call the “three Ps” of personal training: personalization, professionalism and proficiency.
Here are some of the items I include in each practice. Consider whether any of these ideas can be adapted for your work, and think about what specific practices you employ that keep your clients coming back for more.
Practice #1: Personalization
newsletter_teaser: Three of my clients have been with me for over 20 years, and most of the others for over 10. I attribute this longevity to specific practices that I call the “three Ps” of personal training: personalization, professionalism and proficiency.
I think the biggest role a trainer has in helping kids is leadership. Lead by example, lead by educating and lead by making exercise fun and enjoyable. The statistics are scary, [indicating that life expectancy for today’s children could be shorter than it is for their parents, because of obesity]. It is our duty as fitness professionals to recognize that children need our help in a lot more ways than we can imagine.Node Features: Has Video
As a manager and as an owner of a personal training studio for 20 years, I have had trainers leave and take clients three times. You can have trainers sign all the noncompete contracts you want, plus sign a contract that says they won’t steal clients. However, the loyalty that clients and trainers develop is a tough one to come between. Furthermore, you can sue a trainer for “stealing” a client, but after all is said and done, and time and energy lost, the client will still end up with the trainer, so choose your battles.
As an ACE-certified group fitness and personal training professional, I found “Food and Nutrition R/Evolution” (Warm-Up, November–December 2011) fascinating. I have recently earned my MS degree in nutrition, and I am currently working as a dietetic intern in Chicago as I prepare to become an RD. I am an avid reader of your journal, especially the nutrition-related portions. I want to share a few thoughts regarding questions posed in the editorial.
There’s no separating America’s alarming obesity epidemic and the nation’s out-of-control healthcare spending. In theory, these problems should drive demand for personal trainers in the years to come, but in reality, most trainers’ clients are already fitness enthusiasts who are not part of the obesity problem.
1. Always be guided by the best interests of the client. a. Remember that a personal trainer’s primary responsibility is to the client’s safety, health and welfare; never compromise this responsibility for your own self-interest, personal advantage or monetary gain. b. Recommend products or services only if they will benefit the client’s health and well-being, not because they will benefit you financially or occupationally. c.
The best way to prevent uncomfortable trainer-client situations from occurring is to conduct yourself professionally at all times—from the moment you first meet your client to the time you spend together during sessions. Present him or her with a folder containing your new-client paperwork (i.e., training philosophy, policies, medical questionnaire and consent form).
Whether you enjoy watching The Biggest Loser or you find it offensive, you have to admit that this primetime TV program has been effective in showcasing health and fitness to millions of people around the world. Last month, IDEA published “Weighing in on The Biggest Loser,” an in-depth feature story on the topic.
Fitness professionals are increasingly bombarded with nutrition questions from clients, friends and distant acquaintances. From the merits of specific vitamins and performance-
enhancing supplements to popular diets, nutrition to improve athletic performance and how to eat to lose those last 5 pounds, nutrition information is in demand. And who better to give it than a trusted fitness expert, who, the consumer supposes, is equally well versed in nutrition?
They say there is no such thing as bad free advertising, but in the case of The Biggest Loser TV show, I disagree vehemently. These so-called trainers are giving reputable and ethical personal trainers a bad image. As a former college instructor of exercise science, I used the show’s trainers, Bob Harper and Jillian Michaels, as examples to my students of what not to be and how not to train. They are what I call “Hollywood” trainers, hired to get actors and models ready for their professional roles in a very short time span.