This column provides trainers with practical ways to approach common business obstacles using a coaching strategy called gap analysis. A gap analysis helps people identify where they are currently with regard to a situation, where they ultimately would like to see themselves, and the steps they must take in order to bridge the gap. Here’s how a gap analysis can help you improve your ability to establish and maintain professional boundaries with your clients.
Clients often ask fitness professionals questions about nutrition, since the topic is closely related to exercise. While it may be appropriate to educate clients about foods and diets, sometimes it is best to defer to a dietitian (Muth 2009). But when a nutrition expert is not on-hand or clients cannot afford one, they may turn to the Web for answers.
My time is valuable. When clients cancel and I don’t charge them, I lose income. My rent and bills don’t change because of these cancellations. I inform my clients of my cancellation policy right away and ask them to sign a form saying they understand the policy. I have a 24-hour cancellation policy, but if I see that someone has several cancellations, I schedule him on a week-to-week basis. With all this being said, I use common sense.
If you are looking to diversify your current training options, experience new cultures, explore other countries and fuel your entrepreneurial spirit, then you might want to consider working internationally.
There is a simple verse that can help us live a more satisfying and more successful life at work. It is a song that all of us who were schoolchildren in the U.S. have repeated innumerable times. I am referring, of course, to the wonderful philosophical treatise that begins, “Row, row, row your boat.” Let us examine this powerful teaching line by line.
In this article you’ll learn how to use Google’s Sponsored Link advertising to build your personal training practice.
Sponsored Links are advertisements that appear when you do a Google search. The ads contain content that
is pertinent to the keywords used in
the Google search. Figure 1 shows the Sponsored Link ads that appeared when I searched the keywords personal trainer troy mi.
I don’t know about you, but I’ve had some opportunities in my life that I’ve let pass me by because I was afraid of failing. The good news is that I figured out the power of failure many years ago. The bad news is that I still see many people passing up opportunities, as I once did, simply because fear of failure tends to inhibit forward thinking.
Would you like to offer massage therapy in your business? Whether or not you choose to become a certified massage therapist yourself, you can immediately benefit by adding massage to your business structure.
Participating in running, walking or triathlon events can be a fun way to exercise and enjoy the great outdoors. However, while your personal training clients may want to do a race, they might be unsure of how best to prepare for one or eager for some support during the training process. By conducting training for races, you can create an additional profit center for your business, increase retention and give your clients a sense of accomplishment. Discover how different trainers structure and market race training and why it’s beneficial for you and your clients.