Personal Training: Business Articles

Nutrition 2.0

by Biray Alsac, MS
Clients often ask fitness professionals questions about nutrition, since the topic is closely related to exercise. While it may be appropriate to educate clients about foods and diets, sometimes it is best to defer to a dietitian (Muth 2009). But when a nutrition expert is not on-hand or clients cannot afford one, they may turn to the Web for answers.

Do you have a cancellation policy? Why or why not?

My time is valuable. When clients cancel and I don’t charge them, I lose income. My rent and bills don’t change because of these cancellations. I inform my clients of my cancellation policy right away and ask them to sign a form saying they understand the policy. I have a 24-hour cancellation policy, but if I see that someone has several cancellations, I schedule him on a week-to-week basis. With all this being said, I use common sense.

Expanding Your Business Borders

by Peter Twist, MSc
If you are looking to diversify your current training options, experience new cultures, explore other countries and fuel your entrepreneurial spirit, then you might want to consider working internationally.

Going Gently Down The Stream at Work

by Matt Weinstein
There is a simple verse that can help us live a more satisfying and more successful life at work. It is a song that all of us who were schoolchildren in the U.S. have repeated innumerable times. I am referring, of course, to the wonderful philosophical treatise that begins, “Row, row, row your boat.” Let us examine this powerful teaching line by line.

Seeking Little Pearls of Business Wisdom

by Dale Huff, CSCS
I have had the distinct pleasure of providing health and fitness services to some of the world’s most astute business minds. Quite often during our training sessions—without even realizing it—these clients will share information that could benefit my fitness business. If you pay attention, you’ll be able to glean insights from your clients as well. A client’s business might consist of a huge, global operation, while yours might be a 1,500-square-foot personal training studio. What I have learned, however, is that business is business, no matter the size.

Creating an Adwords Campaign to Build Your Practice

by Biray Alsac, MS
In this article you’ll learn how to use Google’s Sponsored Link advertising to build your personal training practice. Sponsored Links are advertisements that appear when you do a Google search. The ads contain content that is pertinent to the keywords used in the Google search. Figure 1 shows the Sponsored Link ads that appeared when I searched the keywords personal trainer troy mi.

Let Failure Guide You to Success

by Nicki Anderson
I don’t know about you, but I’ve had some opportunities in my life that I’ve let pass me by because I was afraid of failing. The good news is that I figured out the power of failure many years ago. The bad news is that I still see many people passing up opportunities, as I once did, simply because fear of failure tends to inhibit forward thinking.

How much do you charge for your personal training services? How did you arrive at this price point?

I’ve been a personal trainer for 24 years and was formerly a physical director of a YMCA. I have owned a private studio in my home for the past 11 years, and I work strictly with women one-on-one. My fees are $45 per hour for a package of five sessions or $50 for a single session. (I love my studio in my home; I don’t have far to go to work!) If I travel to a client’s home, I charge $75 per session. Suanne Arvay Rieker RIEKERFIT, LLC Center Valley, Pennsylvania

Massage Therapy as Profit Center

by Todd Durkin, MA
Would you like to offer massage therapy in your business? Whether or not you choose to become a certified massage therapist yourself, you can immediately benefit by adding massage to your business structure.

Reconnecting With Clients

by Darren Jacobson
Use the economic downturn as a prime time to train staff how to anticipate new consumer needs.
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