With the success of boot camps and small-group training, personal trainers are beginning to claim the group domain. These days, it’s more profitable for trainers to teach group as an offshoot of personal training than for traditional group exercise instructors to teach scheduled classes! So if you’re an instructor, what can you learn from trainers about increasing your profits?newsletter_teaser: With the success of boot camps and small-group training, personal trainers are beginning to claim the group domain. These days, it’s more profitable for trainers to teach group as an offshoot of personal training than for traditional group exercise instructors to teach scheduled classes! So if you’re an instructor, what can you learn from trainers about increasing your profits? By leveraging your group skills, tapping into your creativity and making use of your existing resources, you can build your career and revenue base in your area of specialization: group fitness.
I once had $150 stolen from right under my nose, and I could have easily prevented it if I’d just listened to my intuition. It happened while I was eating breakfast with three colleagues in a restaurant near a fitness convention site. About midway through our meal, a woman entered the restaurant speaking loudly about her husband and kids, whom she said would be joining her shortly. The woman settled down at a table next to ours and boisterously ordered this and that from the menu, sending the wait staff off in all directions.
Industry experts often advise fellow fitness professionals to diversify business offerings for optimal success and greater cash flow. One way to increase your bottom line is to become a fitness consultant. “In the fitness context, a consultant is a professional who provides educated information and guidance to [help fitness pros] develop, improve and maintain a successful fitness enterprise,” explains Ingrid Knight-Cohee, MSc, IDEA presenter and associate director of health and fitness at YWCA Vancouver, in British Columbia.
Personal training can be a demanding occupation. If you are anything like me, after a few years of sustained 40- to 50-hour weeks it’s easy to fall into a rut. When our passion loses its fun, adventurous aspects, it can become a job; one where all we want is to get through the day, hoping that clients don’t notice our lackluster attitude. But ask yourself this: “If I am stale, is it possible that my clients are, too?” Could our clients sometimes be in as big a rut as we are? Node Features: Has Video
Do you love personal training but dislike selling your services? To help people, you need to train them, and in order to train them you need to sell your services. You know you can’t be a wallflower, but you don’t want to be pushy, either. The good news is that you can learn “Buy-Chi,” the art of selling personal training with flow.
The best way to prevent uncomfortable trainer-client situations from occurring is to conduct yourself professionally at all times—from the moment you first meet your client to the time you spend together during sessions. Present him or her with a folder containing your new-client paperwork (i.e., training philosophy, policies, medical questionnaire and consent form).
We’ve all had them. We dread seeing them. They are the clients who absorb your enthusiasm and lead you to question your abilities. They keep you up late at night, in frustration, and wake you with anguish in the pit of your stomach. They are your problem clients. It doesn’t seem to matter what you do, problem clients can make a 60-minute session feel like a 3-hour root canal. Each week, the struggle simply to survive the session increases, and you wonder whether it’s time to throw in the towel. Have heart; all is not lost.
In the world of marketing, many devices and activities fall under the broad category of “promotions,” and not all are created equal. Samples, coupons, cash refund offers (rebates), price packs, loss leaders, patronage awards, free trials, POP (point of purchase) promotions and demonstrations are all promotional activities.
In the last decade, the social media revolution has transformed the online landscape by changing the way fitness professionals communicate and engage with colleagues and clients. The functionality of popular social media tools like Facebook, Twitter and YouTube has opened the doors to new business-marketing strategies in the digital age.