by Justin Price, MA
You can't start your own personal training business until you know what you want and how you're going to get it.
My career progressed as do most personal trainers' paths: I first worked for a gym, then worked as an independent contractor and then was in charge of a high-end personal training studio in London. However, I wanted more. I always wanted to...
The most obvious benefit of a newsletter is its marketing power: You can gain exposure by using it to promote your training services, advertise special events and sales, lead clients to your Web site and sell products. A carefully crafted newsletter also plays a key role in building solid relationships with clients.
You have to make every penny count but, especially in the
very physical ﬁeld of personal training, don’t want to skimp on insurance. Quicken.com’s Karen Cheney says that, although rising insurance premiums are practically unavoidable, you can avoid paying more than is absolutely necessary.
A:Yes. We offer a medical and dental insurance plan for all of our employees, including personal trainers, at all seven of our locations. To qualify for the coverage, employees must work full-time (30 hours per week) and have been employed with the company for at least 6 months.
We work hard as personal trainers. Many of us invest a great deal of not only our time but also our hard-earned money in our chosen profession; expenses such as certifications, uniforms, CPR training, continuing education credits, business cards and fitness equipment really add up. The good news is that a significant portion
of the costs of doing business can be itemized as deductions. The bad news is that, because personal training is still a young profession, the Internal Revenue Service (IRS) doesn’t always readily understand our deductions.
Have you ever thought, “I know I’m a good trainer, so why don’t my clients tell others about me?” Yes, increasing your number of referrals can be one of the most frustrating challenges of this business.