Most people will agree that the amount of income you keep is more important than the amount of income you make. The difference between those two amounts, of course, is taxes. newsletter_teaser: Check out this great article from the IDEA Online Library and discover the ingredients you need to turn your fitness business into a recipe for success.
Before the recession, I traveled all over the map to go from one client’s home to the next. I didn’t think much about travel expenses or the time and energy it took to get to my locations. I considered it a trade-off for charging a higher rate than most other trainers around the city.
For almost 30 years, IDEA has held the belief that trained, certified fitness professionals are key to helping individuals get positive results, remain highly engaged and become “inspired to fitness.” The August 2010 launch of IDEA FitnessConnect, the free online fitness directory, made this philosophy more transparent.
Two years ago I became a mother, reaching a mile marker in womanhood that set me apart from other personal trainers who had not experienced the challenges of pregnancy or postpregnancy body woes. I found out just what it took to make healthy decisions every day. With each trimester, I learned new ways to cope with ever-changing levels of energy, hunger, motivation and, most of all, hormones.
Sample Guest Introductions
The following intro bios worked well because they are concise, easily read aloud and written to be heard, which is different from written to be read silently. newsletter_teaser: Check out this great sample class from the IDEA Online Library and learn how to be the successful guest who lands bookings.
Speak with enough personal trainers at the start of their careers and you’ll quickly notice a common aspiration: They want to train professional athletes. Of course it’s fine to dream big, but it’s important to remember that professional athletes are extremely rare individuals. Consequently, pro athletes are neither as numerous nor as varied in age, gender or ability as everyday adult athletes.
Clients who have hit a plateau may need some additional tweaking of their pro- gram or lifestyle to get them to progress toward their goals. In my studio, we focus on the trifecta for success: nutri- tion, stress management and sleep.
Twenty years ago, most personal training clients were “apparently healthy” and had higher-than-average discretionary incomes. Today, physical inactivity is a global issue affecting all ages and abilities. Expectations and demand for personal training professionals are changing as the industry matures and clients’ needs evolve. Are we meeting the requirements of this dynamic market?