When Lindsay Del Rossi, a personal trainer in Pomona, California, lost her job this past year in the economic downturn, she didn’t look at it as a defeat. Instead, she saw it as an opportunity. With two degrees, a history of being a top performer in her job classification, experience as a senior director and almost a decade of fitness industry experience, she knew that this time was her opportunity to make a positive change.
Despite the traditional name-calling, backbiting, mudslinging and criticism that seem to characterize U.S. presidential races in modern times, during this past campaign season one word was emblazoned on the minds of all Americans: Change. People want change. Change the economic situation, change healthcare, change the banking system, change energy reliance, change, change, change!
When the average consumer hears the term personal trainer, does it evoke the image of a leader or educator—or of a glorified workout partner leading a tough training session several days per week? Perhaps more importantly for our industry’s future—how do we, as trainers, perceive ourselves?
Imagine sending a short, preworkout motivational note to a client without seeing, texting or calling him. What if you could find new boot-camp ideas from top trainers around the world without ever doing a keyword search on Google? Imagine developing genuine relationships with industry colleagues, having never met or e-mailed them. Now envision doing all of these simultaneously on a free, Web-based platform in no more than 140 characters.
You probably already recommend health and fitness products to your clients. What if you could receive a cut of the profit when clients purchased stuff you told them about? This technique is called affiliate marketing, and it’s one way to bring in revenue without having to actively provide a service, as you do with one-on-one training.
Yes; it is extremely important for trainers to look the part. There is a reason why physicians, bankers, lawyers and other professionals dress well and possess good hygiene habits. There is a reason why we look down on the unkempt and slovenly and up to the well-dressed and fit. Being fit, well-dressed and clean
indicates a level of self-respect, self-
sufficiency and seriousness about the field in which the individual is engaged. There is no denying this. And it is the world view.
Personal training is a financial staple at many fitness centers. It boosts revenue for individual staff members and increases overall center profits. It also teaches members proper exercise techniques and how to build healthy habits so they can achieve their goals. However, many members avoid personal training because they don’t believe in their own ability to succeed.
Today’s unsteady economy is causing many fitness facility managers and owners to shift the way they do business. As new-member dollars decrease and training revenues dip,
successful businesses might look to current members as the primary source of income. Art Rothafel, IDEA presenter
and president of Private Label Fitness, (www.privatelabel
fitness.com) offers a few ways to generate greenbacks with minimal up-front investment:
Since the first generation of the iPhone was announced in the beginning of 2007, Wikipedia reports that cell-phone usage has evolved significantly (2008). From their interactive interface to their increased functionality, mobile phones have made our communication more dynamic, convenient and immediate.