Just as you’re starting to get a little momentum in your career, a “bigger than usual” obstacle has been placed on your road to success. Thousands of trainers are being challenged by clients who have either cut back or stopped their training sessions altogether as a direct result of the tightening economy.
Since the first generation of the iPhone was announced in the beginning of 2007, Wikipedia reports that cell-phone usage has evolved significantly (2008). From their interactive interface to their increased functionality, mobile phones have made our communication more dynamic, convenient and immediate.
Focusing on the following 7 key areas will help you design an effective training program, regardless of whether you are training an athlete or a “regular” person. While the exercises vary and the relative intensity changes depending on the client, the overall philosophy remains the same. Used as a template, this program can be tweaked as needed to match your client’s objectives.
1. Mobility, Activation and Movement Preparation (MAMP)
Managers who pay attention to details and have accurate, structured documentation in place can avoid a common managerial pitfall. In my experience, neglecting this aspect of business is the Achilles’ heel of many personal training managers.
The November-December 2008 issue of IDEA Fitness Journal (2008; 5 , 16) reported on proposed legislation that would require personal trainers in Washington, DC, to register with the mayor and submit fees biennially. Registered personal trainers would be regulated by the Board of Physical Therapy and would operate within a scope of practice delineated by the board. Now, other states are following suit.
Fancy television ads, colorful magazine spreads, eye-catching direct mail pieces: what do we truly hope to achieve with our ongoing marketing efforts? The answer: satisfied paying customers. However, with tremendous competition in the fitness industry today, traditional forms of advertising are no longer enough to garner significant results in most markets. It’s time to step it up. There is a difference between advertising and advertising effectively. To develop a successful marketing campaign, begin by taking two steps:
1. Devise a concrete plan.
Remember the days when cell phones were simply used for making phone calls? Well, today’s mobile devices are equipped to do more than just have conversations. Via cell phones, users are now accessing the Web, text messaging friends, taking digital photos, streaming videos and of course, making phone calls.
Pricing your services is a complex subject and, as a result, few organizations price as accurately as they should. Determining a good and fair price for your services requires consideration of a number of different items, including your costs, the value perceived by your customers, alternatives available to customers, your regional cost of living and the effects of any competition.