Today’s unsteady economy is causing many fitness facility managers and owners to shift the way they do business. As new-member dollars decrease and training revenues dip,
successful businesses might look to current members as the primary source of income. Art Rothafel, IDEA presenter
and president of Private Label Fitness, (www.privatelabel
fitness.com) offers a few ways to generate greenbacks with minimal up-front investment:
I have attended clients’ weddings, birthday parties, Christmas parties and baby showers and shared their birthday lunches and dinners. I’ve enjoyed and celebrated life with this special family of people brought together by a common goal of improving health and wellness. In my struggle to create a strong and lasting personal training business over the past 20 years, I have witnessed the growth of a “family” business. Although clients do come and go, they feel part of a family while they are working with me.
Man, times sure are great, aren’t they? You’re doing what you love working in a thriving industry of infinite opportunity, getting paid tons of money and also making a real difference in people’s health and fitness.
Just as you’re starting to get a little momentum in your career, a “bigger than usual” obstacle has been placed on your road to success. Thousands of trainers are being challenged by clients who have either cut back or stopped their training sessions altogether as a direct result of the tightening economy.
Since the first generation of the iPhone was announced in the beginning of 2007, Wikipedia reports that cell-phone usage has evolved significantly (2008). From their interactive interface to their increased functionality, mobile phones have made our communication more dynamic, convenient and immediate.
From time to time, economic and political events make people anxious and fearful about their futures. At Strategic Coach®, our business is helping successful entrepreneurs increase their sense of direction, confidence and capability in all areas of their personal and business lives. In response to many requests from our clients for insight on how to thrive when events seem to be beyond their control, we offer 10 strategies for transforming negativity and unpredictability into opportunities for growth, progress and achievement.
Focusing on the following 7 key areas will help you design an effective training program, regardless of whether you are training an athlete or a “regular” person. While the exercises vary and the relative intensity changes depending on the client, the overall philosophy remains the same. Used as a template, this program can be tweaked as needed to match your client’s objectives.
1. Mobility, Activation and Movement Preparation (MAMP)
Managers who pay attention to details and have accurate, structured documentation in place can avoid a common managerial pitfall. In my experience, neglecting this aspect of business is the Achilles’ heel of many personal training managers.
Fancy television ads, colorful magazine spreads, eye-catching direct mail pieces: what do we truly hope to achieve with our ongoing marketing efforts? The answer: satisfied paying customers. However, with tremendous competition in the fitness industry today, traditional forms of advertising are no longer enough to garner significant results in most markets. It’s time to step it up. There is a difference between advertising and advertising effectively. To develop a successful marketing campaign, begin by taking two steps:
1. Devise a concrete plan.