Personal Training: Business Articles

Have you thought about throwing your hat into the corporate wellness ring? Perhaps now is the right time to get involved. According to the research company IBISWorld, the U.S. gross domestic product is expected to rise 3.9% per year over the next few years. That means corporations could be allocating extra funding toward health and wellness program- ming, suggests the research organization. IBISWorld believes that, as a result, the corporate fitness and wellness industry will see marked financial growth. Here’s a rundown of the findings:

Tired of the inherent time-for-dollars limits of traditional personal training? Virtual coaching offers a supplemental income stream—or an online-only career.newsletter_teaser: Tired of the inherent time-for-dollars limits of traditional personal training? Virtual coaching offers a supplemental income stream—or an online-only career.

Keep your clients with you for the long term.newsletter_teaser: Three of my clients have been with me for over 20 years, and most of the others for over 10. I attribute this longevity to specific practices that I call the “three Ps” of personal training: personalization, professionalism and proficiency.

I’ve been a personal trainer for 24 years and was formerly a physical director of a YMCA. I have owned a private studio in my home for the past 11 years, and I work strictly with women one-on-one. My fees are $45 per hour for a package of five sessions or $50 for a single session. (I love my studio in my home; I don’t have far to go to work!) If I travel to a client’s home, I charge $75 per session. Suanne Arvay Rieker RIEKERFIT, LLC Center Valley, Pennsylvania

I have had the distinct pleasure of providing health and fitness services to some of the world’s most astute business minds. Quite often during our training sessions—without even realizing it—these clients will share information that could benefit my fitness business. If you pay attention, you’ll be able to glean insights from your clients as well. A client’s business might consist of a huge, global operation, while yours might be a 1,500-square-foot personal training studio. What I have learned, however, is that business is business, no matter the size.

Environmental awareness and ecological responsibility are at the forefront of today's news. Fitness industry professionals can follow the examples of the rapidly growing number of green spas, green buildings and companies practicing sustainable management policies. You may be surprised to learn that it does not necessarily cost more to"keep it green!" Discover ...

You’re passionate about the value of fitness in a wellness lifestyle. You’ve educated yourself on exercise science and leadership. Perhaps your training is in yoga, Pilates, tai chi or another approach. Now you’re ready to help others gain the benefits of your knowledge. It’s time to get to work.

Personal trainers interested in financial success are often advised to market services to individuals with disposable income. It’s a no-brainer. People with money are more apt to pay for personal training and other potentially costly programs. However, you can also derive personal and professional rewards from lesser-served populations.