Personal Training: Business Articles

Do you love planning your strength training classes but need to find new ways to keep things interesting? If so, this is your class! Offer a challenge boost by adjusting your sequencing and repetitions. This approach helps students stay engaged and in the moment while getting more done in less time. As a bonus, you learn a variety of drills to apply to all your classes. Strength by Numbers Details Goal/emphasis: muscular strength and endurance Total time: 40 minutes

Energized! That’s how I feel every time I leave a fitness conference. I’m eager to implement fresh ideas and coaching tips into my fitness classes—a feeling I rarely have after completing an online course. Although I’ll be the first to admit that I need digital learning opportunities for their sheer convenience, I still crave live fitness education experiences. Here are 5 reasons why you, as a fitness instructor, will reap the greatest benefits from live courses and ­conferences. 1 A Face-to-Face Community

Get participants jumping with a combination of functional fitness movements and plyometric exercises that create an intense and enjoyable interval workout. The functional moves build strength and coordination, while the plyometric drills focus on muscle power and cardiovascular fitness. Together, they provide a total-body conditioning workout. Functional-Impact Fun! Details: Goal/emphasis: total-body fitness Total time: 45–60 minutes

client: John | personal trainer: Tony Phillips, president, Custom Fitness Solutions | location: Cookeville, Tennessee

When Jake Trione, owner of TriAffect Fitness, Health and Wellness in Houston, thought about what he wanted to do after 13 years of active duty in the United States Coast Guard, he knew he’d become a personal trainer. “I thought to myself, ‘If I am serious, I should find the most successful professionals in the business and spend time with them,’” he says.

Something magical happens when you mix exercise with water. The pool can transform physical activity into something more enjoyable, safe and effective for people of all ages and fitness levels. Buoyancy is a boon to individuals with musculoskeletal issues or other health considerations; it reduces the effects of gravity on weight-bearing joints and provides a supportive, low-impact environment for improving body composition, cardiorespiratory endurance, and muscular strength and flexibility, among other health parameters.

Ozzy Osbourne was curious and decided to have his genome sequenced. “Given the swimming pools of booze I’ve guzzled over the years—not to mention all of the cocaine, morphine, sleeping pills, cough syrup, LSD, Rohypnol . . . you name it—there’s really no plausible medical reason why I should still be alive,” he said in the Sunday Times of London in 2010. “Maybe my DNA could say why.”

client: Lauren | personal trainer: Francesca Pucher, co-owner, Fitness 121 | location: Roseland, New Jersey In search of progress. Lauren was just 13 years old when she first met Francesca Pucher, personal trainer and co-owner of Fitness 121 in Roseland, New Jersey. Lauren’s mom was working with Pucher and asked for some advice on how to help her daughter with her ice skating. She wondered if Lauren’s performance would improve if she incorporated some strength training into her weekly routine.

A lifestyle change. When busy mom Caroline first met Los Angeles–based personal trainer Ara Keshishian, her goals were simple: She wanted to lose fat and build strength. She was eager and motivated and hoped to see fast results. The two agreed to a 1-month trial program, meeting 4–5 times per week early in the morning.

Wherever they are, the best personal trainers, group exercise instructors, fitness entrepreneurs and nutrition/wellness professionals excel at what they do, but in the macrocosm of motion that is the IDEA World Convention, they redefine the limits of their potential. At the 2017 event, held in Las Vegas, July 19–23, more than 10,000 like-minded pros placed a bet on continued happiness and success, upping the ante as they attended more than 330 workshops and workouts taught by the industry’s greatest minds.