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Home » Fitness Articles » Personal Training: Business Articles

Personal Training: Business Articles

Sample Class: Functional-Impact Fun!

by Ashley Artese, MS, Daniel Marshall, MS
Get participants jumping with a combination of functional fitness movements and plyometric exercises that create an intense and enjoyable interval workout. The functional moves build strength and coordination, while the plyometric drills focus on muscle power and cardiovascular fitness. Together, they provide a total-body conditioning workout. Functional-Impact Fun! Details: Goal/emphasis: total-body fitness Total time: 45–60 minutes
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  • Choreography
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  • Industry Issues/Trends
  • Instructor Skills
  • Personal Training
  • Personal Training: Business
  • Personal Training: Program Design
  • Personal Training: Skills/Techniques
  • Program Design
  • Program Trends
  • Sample Classes
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Personal Experience Inspires Client Success

by Ryan Halvorson
client: John | personal trainer: Tony Phillips, president, Custom Fitness Solutions | location: Cookeville, Tennessee
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  • Business: Personal Training
  • Career Issues
  • Coaching/Lifestyle Coaching
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  • Personal Training: Ethics/Scope of Practice
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  • Personal Training: Skills/Techniques
  • Program Design
  • Program Trends
  • Psychology
  • Research/Exercise Science

The Secrets to Building a Successful Business and a Prolific Career

by Ryan Halvorson
When Jake Trione, owner of TriAffect Fitness, Health and Wellness in Houston, thought about what he wanted to do after 13 years of active duty in the United States Coast Guard, he knew he’d become a personal trainer. “I thought to myself, ‘If I am serious, I should find the most successful professionals in the business and spend time with them,’” he says.
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  • Research/Exercise Science
  • Sample Classes
  • Sample Workouts/Program Design

Water Fitness Magic: Method, Modeling and Music

by Meg Root
Something magical happens when you mix exercise with water. The pool can transform physical activity into something more enjoyable, safe and effective for people of all ages and fitness levels. Buoyancy is a boon to individuals with musculoskeletal issues or other health considerations; it reduces the effects of gravity on weight-bearing joints and provides a supportive, low-impact environment for improving body composition, cardiorespiratory endurance, and muscular strength and flexibility, among other health parameters.
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  • Business: Personal Training
  • Industry Issues/Trends
  • Personal Training
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  • Program Design
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  • Research/Exercise Science
  • Sample Classes
  • Sample Workouts/Program Design

One Size Fits One

by Charlie Hoolihan
Ozzy Osbourne was curious and decided to have his genome sequenced. “Given the swimming pools of booze I’ve guzzled over the years—not to mention all of the cocaine, morphine, sleeping pills, cough syrup, LSD, Rohypnol . . . you name it—there’s really no plausible medical reason why I should still be alive,” he said in the Sunday Times of London in 2010. “Maybe my DNA could say why.”
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  • Nutrition News: Food Profiles
  • Nutrition News: Recipes
  • Nutrition News: Tips, etc.
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  • Personal Training: Business
  • Personal Training: Program Design
  • Program Design
  • Program Trends
  • Psychology
  • Supplements/Herbs

Training an Up-and-Coming Athlete

by Ryan Halvorson
client: Lauren | personal trainer: Francesca Pucher, co-owner, Fitness 121 | location: Roseland, New Jersey In search of progress. Lauren was just 13 years old when she first met Francesca Pucher, personal trainer and co-owner of Fitness 121 in Roseland, New Jersey. Lauren’s mom was working with Pucher and asked for some advice on how to help her daughter with her ice skating. She wondered if Lauren’s performance would improve if she incorporated some strength training into her weekly routine.
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  • Coaching/Lifestyle Coaching
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  • Program Design
  • Program Trends
  • Research/Exercise Science
  • Sample Workouts/Program Design

A Methodical Approach to Personal Training

by Ryan Halvorson
A lifestyle change. When busy mom Caroline first met Los Angeles–based personal trainer Ara Keshishian, her goals were simple: She wanted to lose fat and build strength. She was eager and motivated and hoped to see fast results. The two agreed to a 1-month trial program, meeting 4–5 times per week early in the morning.
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  • Personal Training
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  • Program Design
  • Program Trends
  • Research/Exercise Science

2017 IDEA® World Convention

by Joy Keller, Judy Minich, Kate Watson, Sandy Todd Webster
Wherever they are, the best personal trainers, group exercise instructors, fitness entrepreneurs and nutrition/wellness professionals excel at what they do, but in the macrocosm of motion that is the IDEA World Convention, they redefine the limits of their potential. At the 2017 event, held in Las Vegas, July 19–23, more than 10,000 like-minded pros placed a bet on continued happiness and success, upping the ante as they attended more than 330 workshops and workouts taught by the industry’s greatest minds.
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  • Personal Training: Ethics/Scope of Practice
  • Personal Training: Program Design
  • Personal Training: Skills/Techniques
  • Program Design
  • Program Trends
  • Research/Exercise Science
  • Sample Workouts/Program Design

The Importance of Introductory Offers

by Troy Fontana
Early in my career as a personal trainer, I was confused as to why my client base was growing at a glacial speed. After all, I had spent years preparing, applying principles, learning program design and getting certified so that I could have a career that would change people’s lives for the better.
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  • Business
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  • Marketing and Sales
  • Personal Training
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  • Technology/World Wide Web

The Care and Feeding of Superheroes

by Mark Fisher
You’ve heard it often: Your people are your greatest asset. But as author Rodd Wagner points out in his book Widgets: The 12 New Rules for Managing Your Employees As If They’re Real People (McGraw-Hill 2015), “Your people are not your greatest assets. They’re not yours, and they’re not assets.”
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  • Business
  • Business Planning/Strategies
  • Business: Fitness Facilities
  • Personal Training: Business
  • Personal Training: Ethics/Scope of Practice
  • Stress/Stress Management
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