by Lisa Druxman, MA
Finding Locations
On any given day, you can find an outdoor fitness class operating at your local park. But it wasn’t always this way.
by Ryan Halvorson
Client: Elizabeth Personal Trainer: Massiel MirandaLocation: Albuquerque, New Mexico, and Miami Time for Change. “For as long as I can remember, I’ve loved sweets,” says Elizabeth, a 32-year-old therapist from Miami. “I’ve always been ‘chubby.’” As a child, she preferred playing with dolls and watching movies over outdoor physical activity.
by Megan Senger
Have you ever dreamed of taking your clients on a fitness retreat to Mexico? Or a weekend of hiking in your local mountains? Maybe you’ve imagined leading an introspective Pilates retreat, a five-star motivational weekend or an energizing boot-camp getaway? newsletter_teaser: Check out this great article from the IDEA Online Library, and learn how to organize moneymaking workout getaways to increase client satisfaction.
by Ryan Halvorson
What equipment would you include in your dream studio?
You certainly have plenty of choices. The fitness equipment industry sold $4.3 billion worth of gear in 2010—a 4.1% increase from 2009—according to the Sporting Goods Manufacturers Association. While a substantial chunk of that revenue came from high-dollar devices like treadmills and elliptical trainers, a vast variety of specialized pieces of exercise equipment have also made their mark on the fitness industry.
Which ones add the most challenge and variety to customer workouts?
by Shirley Archer, JD, MA
R. was carrying 311 pounds on her 5-foot-8-inch frame when she had blood work done at a “Know Your Numbers” workplace event. The results were so grim that the staff volunteered to take her to the hospital. When the doctor told R. that she might not have lived much longer had she not come in immediately, R. realized she owed her life to her employer, Clayton Homes. “Thanks for the wake-up call,” R. said. “I’m now 60 pounds lighter, I feel 10 times better, and I will continue this battle and lose more weight.
by Rulon Jenson, CPA
Most people will agree that the amount of income you keep is more important than the amount of income you make. The difference between those two amounts, of course, is taxes. newsletter_teaser: Check out this great article from the IDEA Online Library and discover the ingredients you need to turn your fitness business into a recipe for success.
Before the recession, I traveled all over the map to go from one client’s home to the next. I didn’t think much about travel expenses or the time and energy it took to get to my locations. I considered it a trade-off for charging a higher rate than most other trainers around the city.
