Three of my clients have been with me for over 20 years, and most of the others for over 10. I attribute this longevity to specific practices that I call the “three Ps” of personal training: personalization, professionalism and proficiency.
Here are some of the items I include in each practice. Consider whether any of these ideas can be adapted for your work, and think about what specific practices you employ that keep your clients coming back for more.
Practice #1: Personalization
newsletter_teaser: Three of my clients have been with me for over 20 years, and most of the others for over 10. I attribute this longevity to specific practices that I call the “three Ps” of personal training: personalization, professionalism and proficiency.
I’ve been a personal trainer for 24 years and was formerly a physical
director of a YMCA. I have owned a private studio in my home for the past 11 years, and I work strictly with women one-on-one. My fees are $45 per hour for a package of five sessions or $50 for a single session. (I love my studio in my home; I don’t have far to go to work!) If I travel to a client’s home, I charge $75 per session.
Suanne Arvay Rieker
Center Valley, Pennsylvania
I have had the distinct pleasure of providing health and fitness services to some of the world’s most astute business minds. Quite often during our training sessions—without even realizing it—these clients will share information that could benefit my fitness business. If you pay attention, you’ll be able to glean insights from your clients as well. A client’s business might consist of a huge, global operation, while yours might be a 1,500-square-foot personal training studio. What I have learned, however, is that business is business, no matter the size.
Environmental awareness and ecological
responsibility are at the forefront of today's
news. Fitness industry professionals
can follow the examples of the rapidly
growing number of green spas, green
buildings and companies practicing sustainable management policies. You may
be surprised to learn that it does not necessarily
cost more to"keep it green!"
You’re passionate about the value of fitness in a wellness lifestyle. You’ve educated yourself on exercise science and leadership. Perhaps your training is in yoga, Pilates, tai chi or another approach. Now you’re ready to help others gain the benefits of your knowledge. It’s time to get to work.
Personal trainers interested in financial success are often advised to market services to individuals with disposable income. It’s a no-brainer. People with money are more apt to pay for personal training and other potentially costly programs. However, you can also derive personal and professional rewards from lesser-served populations.
A list of current and prospective clients can be invaluable to fitness professionals promoting upcoming events, distributing newsletters and cultivating member relationships. IDEA FitnessConnect’s client management system makes it convenient for fitness professionals to manage and grow their clientele directly from their profile pages.
Whether you sell facility memberships or your own training services, at some point you’ll be asking a potential customer for money. Yet you may find yourself racked with stress about conducting such consultations, the thought of closing the deal bringing more sweat to your brow than your last blast on the cardio machines. newsletter_teaser: Check out this great article from the IDEA Online Library, and find out how to make consultations more comfortable, and learn to close the deal.