Clients who have hit a plateau may need some additional tweaking of their pro- gram or lifestyle to get them to progress toward their goals. In my studio, we focus on the trifecta for success: nutri- tion, stress management and sleep.
Twenty years ago, most personal training clients were “apparently healthy” and had higher-than-average discretionary incomes. Today, physical inactivity is a global issue affecting all ages and abilities. Expectations and demand for personal training professionals are changing as the industry matures and clients’ needs evolve. Are we meeting the requirements of this dynamic market?
You’ve heard the buzz about small-group training (SGT): more money in less time. And you may also have heard that SGT business growth relies—heavily—on referrals from satisfied trainees. So what do current one-on-one and boot camp leaders need to do in order to create amazing client experiences? This fifth article in our series on SGT will explore how to frame your program to ensure success for you and your clients.
newsletter_teaser: You’ve heard the buzz about small-group training (SGT): more money in less time. And you may also have heard that SGT business growth relies—heavily—on referrals from satisfied trainees. This fifth article in our series on SGT will explore how to frame your program to ensure success for you and your clients.
“I’m terrified of change, even if it will improve my life.”
“I hate asking for help or admitting that I do not know something.”
“I avoid environments that are unfamiliar or that make me feel out of place.”
“I don’t believe that my own personal shortcomings are a source of my problems.”
“I will defend what I believe, even though it may not be right.”
For many people, those statements are true.
There’s no separating America’s alarming obesity epidemic and the nation’s out-of-control healthcare spending. In theory, these problems should drive demand for personal trainers in the years to come, but in reality, most trainers’ clients are already fitness enthusiasts who are not part of the obesity problem.
Speak with enough personal trainers at the start of their careers and you’ll quickly notice a common aspiration: They want to train professional athletes. Of course it’s fine to dream big, but it’s important to remember that professional athletes are extremely rare individuals. Consequently, pro athletes are neither as numerous nor as varied in age, gender or ability as everyday adult athletes.
Marketing is the process of reaching out to new, potential customers. Done right, it’s a systematized, targeted and reusable way to gather fresh sales leads. But marketing small-group training (SGT)—the profitable new industry trend wherein one trainer works with three to 10 clients at a time—has its own special considerations.newsletter_teaser: You've developed a successful small-group training program and now you're ready to attract clients. But marketing small-group training has its own special considerations.
Most people will agree that the amount of income you keep is more important than the amount of income you make. The difference between those two amounts, of course, is taxes. newsletter_teaser: Check out this great article from the IDEA Online Library and discover the ingredients you need to turn your fitness business into a recipe for success.
Sample Guest Introductions
The following intro bios worked well because they are concise, easily read aloud and written to be heard, which is different from written to be read silently. newsletter_teaser: Check out this great sample class from the IDEA Online Library and learn how to be the successful guest who lands bookings.
Fitness is an exciting industry filled with passionate people. Yet personal training itself is frequently a dollars-for-hours trade with inherent income limits and a high rate of burnout.
The solution? Convert to a small group–dominant business model, where one trainer works with up to a dozen clients at the same time (see www.ideafit.com/fitness-library/small-group-secrets-the-start-up-plan).newsletter_teaser: Fitness is an exciting industry filled with passionate people. Yet personal training itself is frequently a dollars-for-hours trade with inherent income limits and a high rate of burnout.