Group fitness arouses nostalgia and feels like “home” for many exercisers, both avid and novice. As the backbone of the fitness industry, it has ebbed and flowed over the past three decades (and counting). People love exercising to music and sharing endorphins. In fact, fitness facility members are thriving on creative class options, demanding more varied opportunities and driving the industry forward. What can you, as a group fitness professional, do to meet the needs of a growing market?
If you don’t already have one strapped around your wrist, you probably know someone who does. Smartwatches and wearable activity trackers are stepping up in popularity, and so are fitness-related mobile apps.
Once you've determined the kinds of online products you plan to offer, the next step is to attract and maintain a healthy virtual clientele. Learn how to do just that.newsletter_teaser: Once you've determined the kinds of online products you plan to offer, the next step is to attract and maintain a healthy virtual clientele. Learn how to do just that.
Have you thought about throwing your hat into the corporate wellness ring? Perhaps now is the right time to get involved.
According to the research company IBISWorld, the U.S. gross domestic
product is expected to rise 3.9% per year over the next few years. That means corporations could be allocating extra funding toward health and wellness program- ming, suggests the research organization. IBISWorld believes that, as a result, the corporate fitness and wellness industry will see marked financial growth. Here’s
a rundown of the findings:
Three of my clients have been with me for over 20 years, and most of the others for over 10. I attribute this longevity to specific practices that I call the “three Ps” of personal training: personalization, professionalism and proficiency.
Here are some of the items I include in each practice. Consider whether any of these ideas can be adapted for your work, and think about what specific practices you employ that keep your clients coming back for more.
Practice #1: Personalization
newsletter_teaser: Three of my clients have been with me for over 20 years, and most of the others for over 10. I attribute this longevity to specific practices that I call the “three Ps” of personal training: personalization, professionalism and proficiency.
Tired of the inherent time-for-dollars limits of traditional personal training? Virtual coaching offers a supplemental income stream—or an online-only career.newsletter_teaser: Tired of the inherent time-for-dollars limits of traditional personal training? Virtual coaching offers a supplemental income stream—or an online-only career.
I’ve been a personal trainer for 24 years and was formerly a physical
director of a YMCA. I have owned a private studio in my home for the past 11 years, and I work strictly with women one-on-one. My fees are $45 per hour for a package of five sessions or $50 for a single session. (I love my studio in my home; I don’t have far to go to work!) If I travel to a client’s home, I charge $75 per session.
Suanne Arvay Rieker
Center Valley, Pennsylvania
I have had the distinct pleasure of providing health and fitness services to some of the world’s most astute business minds. Quite often during our training sessions—without even realizing it—these clients will share information that could benefit my fitness business. If you pay attention, you’ll be able to glean insights from your clients as well. A client’s business might consist of a huge, global operation, while yours might be a 1,500-square-foot personal training studio. What I have learned, however, is that business is business, no matter the size.
Environmental awareness and ecological
responsibility are at the forefront of today's
news. Fitness industry professionals
can follow the examples of the rapidly
growing number of green spas, green
buildings and companies practicing sustainable management policies. You may
be surprised to learn that it does not necessarily
cost more to"keep it green!"
You’re passionate about the value of fitness in a wellness lifestyle. You’ve educated yourself on exercise science and leadership. Perhaps your training is in yoga, Pilates, tai chi or another approach. Now you’re ready to help others gain the benefits of your knowledge. It’s time to get to work.