Subject: Steven Oberfest
Location: New York, New York
Company: Underdog Fitness
Experience: Fifteenth year as trainer; second year as owner
Maverick Strategy: Last year I started
volunteering my time to the Burden Center for the Aging in Manhattan. Now I am working with many other groups including Beth Israel Hospital, Ronald McDonald Charities, Neighbor- hood Coalition for the Homeless, a mentor program for children, and the list keeps growing.
PERSONAL TRAINER PROFILE
Subject: Nicki Anderson Location: Naperville, Illinois Company: Reality Fitness Studio Experience: Tenth year as trainer; third year as owner Maverick Strategy: In 1998, I opened my own studio to work with clients intimated by the regular gym setting. The studio is not a typical health club: It is 28,000 square feet, with five private r...
Carving Out a Niche
Subjects: Cory and Ann Puckett Location: Woodbridge, Virginia Facility: Puckett Total Fitness Experience: Fifth year as trainers; third year as owners Maverick Strategy: "In January 1997," Ann says, "one of our personal training clients living in a retirement community introduced us to the community's administrator, who was building an exercise room ...
Jumping for Sport
Subject: Tim Grover Location: Chicago, Illinois Business: A.T.T.A.C.K. Athletics Experience: Fifth year as owner; 10th year as personal trainer to top athletes Hot Clients: Michael Jordan, Scottie Pippen, Alex Rodriguez, Darius Miles Maverick Approach: "Trainers might think, `My client is not a Michael Jordan,' but anyone in generally good shape can be...
Training in the Great Outdoors
Subject: Karen Martin Title: Owner Facility: BodyDesign Personal Training Experience: Third year as owner; fourth year as trainer Maverick Approach: "Today's successful personal trainers realize the importance of creativity and variety in the design of personal fitness programs," Martin explains. "Outdoor training is an excellent alternati...
Subject: Mark Cibrario Title: Owner Facility: The Trainers Club Location: Northbrook, Illinois Experience: Fourth year as owner; 13th year as trainer Maverick Approach: "My business is built around the concept that trainers work for themselves as independent contractors," Cibrario explains. "Trainers pay me a flat hourly fee of $10 for use of my fac...
Exercise can be hard. Sedentary people are often worried that the intensity will be too much, while longtime exercisers may need to revamp their motivation from time to time. For both populations, the passion, innovation and skill of veteran fitness pros are crucial.
Michele Stanten, a walking coach and ACE Certified Professional, has been motivating people to be more active for over 20 years. As the former fitness director of Prevention magazine, she cre- ated a marathon walking program that helped thousands of readers to walk full and half marathons and, perhaps more importantly, to transform their lives. Now a freelance writer and walking coach, Stanten is the author of Firm Up in 3 Weeks and Walk Off Weight, coau- thor of Walk Your Butt Off! and creator of MyWalkingCoach.com.
Needing change. One of the most common reasons people work with a personal trainer is to lose weight. Not for Katie. By age 29, she had devoted countless hours to becoming a successful real estate agent on Martha’s Vineyard, an island south of Cape Cod, Massachusetts. She was rewarded for her efforts with professional and financial success but at the expense of her physical and emotional health. The young entrepreneur had become overstressed, overworked and underrested, and knew she needed a change.