INDUSTRY LEADERS TALK ABOUT THE FUTURE OF FITNESS
Good news isn't always easy to find--especially in today's political and economic climates. But when it comes to fitness, the story is different. Consider the following: ...
EARS OF LEADERSHI P
inspiration at its best
Here's a look at how the 2002 IDEA Health & Fitness Awards finalists are motivating the inactive to be active and the active to be more active.
EACH YEAR, WITH THE PRESENTATION OF THE IDEA HEALTH & FITNESS AWARDS, IDEA HONORS OUTSTANDING FITNESS PROFESSIONALS WHO ARE HAVING A POSITIVE IMPACT ON THE HEALTH AND FITNESS OF THEIR CLIENTS, W...
Subject: Steven Oberfest
Location: New York, New York
Company: Underdog Fitness
Experience: Fifteenth year as trainer; second year as owner
Maverick Strategy: Last year I started
volunteering my time to the Burden Center for the Aging in Manhattan. Now I am working with many other groups including Beth Israel Hospital, Ronald McDonald Charities, Neighbor- hood Coalition for the Homeless, a mentor program for children, and the list keeps growing.
personal training goes global
From India, Italy and Israel to South Africa, China and Venezuela, personal trainers boost fitness worldwide. By April Durrett
ersonal trainers across the globe share some familiar and common goals. As fitness professionals, they are dedicated to helping clients experience safe and effective workouts. As promoters of healthy living, they diligently find ways to he...
PERSONAL TRAINER PROFILE
Subject: Nicki Anderson Location: Naperville, Illinois Company: Reality Fitness Studio Experience: Tenth year as trainer; third year as owner Maverick Strategy: In 1998, I opened my own studio to work with clients intimated by the regular gym setting. The studio is not a typical health club: It is 28,000 square feet, with five private r...
Carving Out a Niche
Subjects: Cory and Ann Puckett Location: Woodbridge, Virginia Facility: Puckett Total Fitness Experience: Fifth year as trainers; third year as owners Maverick Strategy: "In January 1997," Ann says, "one of our personal training clients living in a retirement community introduced us to the community's administrator, who was building an exercise room ...
Jumping for Sport
Subject: Tim Grover Location: Chicago, Illinois Business: A.T.T.A.C.K. Athletics Experience: Fifth year as owner; 10th year as personal trainer to top athletes Hot Clients: Michael Jordan, Scottie Pippen, Alex Rodriguez, Darius Miles Maverick Approach: "Trainers might think, `My client is not a Michael Jordan,' but anyone in generally good shape can be...
Training in the Great Outdoors
Subject: Karen Martin Title: Owner Facility: BodyDesign Personal Training Experience: Third year as owner; fourth year as trainer Maverick Approach: "Today's successful personal trainers realize the importance of creativity and variety in the design of personal fitness programs," Martin explains. "Outdoor training is an excellent alternati...
Subject: Mark Cibrario Title: Owner Facility: The Trainers Club Location: Northbrook, Illinois Experience: Fourth year as owner; 13th year as trainer Maverick Approach: "My business is built around the concept that trainers work for themselves as independent contractors," Cibrario explains. "Trainers pay me a flat hourly fee of $10 for use of my fac...