In 1999, Philadelphia was rated by Men’s Fitness magazine as the fattest city in the nation. The city’s mayor, John Street, established a special program that motivated the population to lose weight by making lifestyle changes. When IDEA member Bev Brody, who lives in Kauai, Hawaii, heard about Philadelphia’s resolve, she was inspired to do something in her own community.
By the end of a busy year, many of you may have spent weeks of time com-
muting. You sit listlessly in traffic jams, eyes glazed over, just counting the minutes until you reach your destination. But occasionally you may get a chuckle or a lift from a clever license plate. It’s especially rewarding when you can relate to that personalized tag. A recent cross-country tour (of e-mails) helped us find at least five IDEA members who strut their fitness stuff on their cars. They don’t just walk the walk; they drive it, too!
Subject: Lynne Greer
business: Healthy Wishes in Bishop, California
Her Clientele. Greer works with a range of clients in her town, including older women whose activities of daily living have become more challenging. She also frequently works with clients who’ve been to physical therapists and now need help exercising on their own.
When Michele Silence, MA, stands in front of her group fitness class, it isn’t unusual for her to pretend she’s a dinosaur. She’s not demonstrating a new dance move, but teaching kids ages 2–6 years old the benefits of exercise. Silence teaches a structured physical education curriculum called KID-FIT that is designed to educate children about healthy lifestyle habits.
Subject: Connie Aronson
Location: Ketchum, Idaho
Collaborating With Medical Professionals: For 14 years Aronson has worked with orthopedists and physical therapists. She now trains clients out of Koth Sports Physical Therapy. She pays rent at the clinic and does her own scheduling and billing. The clinic has a weight room she uses in addition to her own equipment, such as balls, bands, core boards and yoga props.
A career professional who has risen from fitness model to 2003 IDEA Fitness Instructor of the Year, Keli Roberts sees opportunities in the industry and takes advantage of them. She enjoys talking to the masses about the benefits of exercise and, as group fitness manager for Equinox Fitness Clubs in Pasadena, California, teaches a variety of classes each week. What are her secrets? Education, hard work and practice, practice, practice.