Pricing Mind-Body Programs
TO HELP A MIND-BODY PROFIT CENTER SOAR, TAKE TIME TO RESEARCH YOUR PRICING THOROUGHLY.
By Marci Clark
costs, which will sustain your program. Consider the following categories as part of your cost of doing business and include them in your pricing. FRONT-END COSTS 1. Staff Education. Structure your budget to cover either some or all of the cost of instructor trai...
Many fitness instructors use imagery techniques that draw on personal experiences of athletic events or nature outings to enhance indoor cycling classes or lead relaxation during a cooldown. More and more research supports the benefits of using imagery to achieve specific object...
Life constantly presents changes and challenges that promote learning, growth and optimal function. Individuals respond and adapt to these trials differently. When people lose their capacity to cope successfully, they can experience negative stress.
Aromatherapy may dull a person’s perception of pain, even though it does not actually reduce the body’s physical response to pain,
according to a study published in Psychosomatic Medicine (2004;
66 , 599–606).
Winter swimming improved general well-being among participants in a study conducted by researchers at the University of Oulu in Finland and published in the International Journal of Circumpolar Health (2004; 63 , 140–4).
Thirty college coeds who participated in a biweekly tai chi program for 3 months at Georgia State University in Atlanta had an improved perception of both physical and mental health, according to
results published in the American Journal of Chinese Medicine (2004; 32 , 453–9).
Yoga, as well as other exercise that promotes balance, strength and flexibility, may be
effective for people with low-back pain, according to an article published in the Journal
of Family Practice (2004; 53 , 661–2).
Treatments that combine massage and yoga with “Pilates-like overtones” are one of the key emerging themes in the consumer spa experience, according to the International Spa Association’s 2004 Consumer Trends Report.