Baby boomers are the first generation to express en masse an aversion to the concept of physical aging—and to become a driving financial force in the quest to defy the inevitability of growing older. They’ll mature without kicking and screaming, but they won’t watch their faces fall, their hair go gray or their abdomens expand. These beliefs are catapulting the antiaging industry into a massive marketing force in America.
Definitely praise your clients for engaging in even the smallest amount of physical activity. However, don’t let them think that it’s okay to do only the minimum. A recent Harvard study of more than 40,000 men ages 40
to 75 suggested that, the higher the intensity of one’s exercise, the greater one’s chance of avoiding heart disease.
Visit with two fitness pros who share their personal experiences designing fitness programs for people in wheelchairs.
B Y S A R A H MCK E C H N IE , MA
Fitness Meets Special Needs
ith the United States undergoing a major revolution in the focus of national health care, fitness professionals have a once-in-a-lifetime opportunity to act as agents of change. In the recent report Healthy People 2010...
BY MI C H AE L SC OT T S C U D D E R
FORECASTING THE NEXT 5 YEARS IN THE FITNESS INDUSTRY
AN INDUSTRY EXPERT EXAMINES HOW TODAY'S SOCIOECONOMIC CLIMATE WILL AFFECT TOMORROW'S BUSINESS OUTLOOK.
Someone once said that predicting the future is easy; it's understanding the present that's so difficult! That said, I'm still going to attempt to make some predictions about what the next 5 years may brin...
Since 1995, the fitness industry has been changing its profile in Norway. Many new and more exclusive clubs have arrived. The marketing of these clubs to consumers has also changed to signal that fitness is for everyone, not just the young and fit. These changes have made the common man in our culture feel comfortable and included in the clubs.
For years, physicians and medical organizations have been espousing the benefits of annual mammograms as one way women can take charge of their health. Then in October 2001, an article in the British journal Lancet questioned whether this breast-screening technique had any impact on breast cancer deaths. This report spurred months of controversy within the medical community and led to much confusion among women.
Do you know your target blood pressure? If you do, you are in the minority. Even when this question was posed to those who are hypertensive and most need to control their blood pressure, a whopping 70 percent said they didn’t have a clue, according to a new study conducted by Consumer Health Sciences, an international consumer health care marketing firm. The company surveyed more than 22,000 adults who had been diagnosed with hypertension, a condition marked by high blood pressure.
Since we last reported on automated external defibrillators (AEDs) in a Special Report that appeared in our March issue, several new developments have taken place. In the March 2002 issue of Medicine & Science in Sports & Exercise, the American College of Sports Medicine (ACSM) and the American Heart Association (AHA) released a Joint Position Statement addressing the purchase and use of AEDs in health and fitness facilities.
April is National Sleep Awareness Month, and with nearly 70 million Americans affected by sleeping disorders, it’s likely that fitness professionals will encounter clients struggling with insomnia. Promoting the link between exercise and sound sleep may both wake up a new market and enhance the exercise benefits of current clients. For clients seeking to improve their sleep, keep in mind the following tips when designing an exercise program: