What will health care look like in the near future?
What impact will the Baby Boomer generation have on
tomorrow’s medical policies and priorities? Where will
the business opportunities be for fitness experts in this
changing healthcare landscape?
Older Adults Benefit From Doctor Referral Program
The International Council on Active Aging (ICAA) and the American Academy of Family Physicians (AAFP) have formed a relationship to boost physical activity among older adults. The ICAA Age-Friendly Facility Locator and Patient Referral Program connects participating family physicians with ICAA-approved facilities, programs and services that “have gone above and beyond in their design, staffing, programming, marketing and operations” for the older-adult market.
IDEA member Kim Ruby, a Los Angeles–based personal fitness trainer and yoga instructor, works with many overweight and obese clients who also have various health concerns. While some of her clients are referred by physicians and dietitians with whom she has built professional relationships, many learn about her by word of mouth, not through their doctors. Ruby has often been shocked at how few physicians recommend exercise as a preventive measure.
According to the Bariatric Surgery Clinical Research Consortium from the National Institutes of Health, bariatric surgical procedures have become well established in the treatment of extreme obesity since 1991. Experts estimate that 40,000 bariatric surgical procedures were carried out in the United States in 2001. That number is growing rapidly as desperate people give up on conventional ways to shed fat.
Do you believe there’s a point when a person has exhausted all traditional methods of weight loss and must turn to such an extreme measure?
Subject: Connie Aronson
Location: Ketchum, Idaho
Collaborating With Medical Professionals: For 14 years Aronson has worked with orthopedists and physical therapists. She now trains clients out of Koth Sports Physical Therapy. She pays rent at the clinic and does her own scheduling and billing. The clinic has a weight room she uses in addition to her own equipment, such as balls, bands, core boards and yoga props.
Jakicic, J.M., et al. 2003. Effect of exercise duration and intensity on weight loss in overweight, sedentary women. Journal of the American Medical Association (JAMA), 290 (10), 1323-30.
Study. In a 12-month trial, researchers at the University of Pittsburgh compared the effects of different durations and
intensities of exercise on weight loss and cardiorespiratory fitness in sedentary, overweight women.
U.S. government agencies are teaming with the Canadian federal health department to combat fraudulent health claims on the Internet. The campaign—part law enforcement, part consumer education—
is called “Operation Cure.All.”
Definitely praise your clients for engaging in even the smallest amount of physical activity. However, don’t let them think that it’s okay to do only the minimum. A recent Harvard study of more than 40,000 men ages 40
to 75 suggested that, the higher the intensity of one’s exercise, the greater one’s chance of avoiding heart disease.