Marketing and Sales Articles

Few things in the world are more valuable for the fitness entrepreneur than a network of high-quality business partners. The saying “It’s not what you know, it’s whom you know” is especially true in today’s business world. Furthermore, the depth of your network’s network may be the most valuable asset of all.

What if you could talk your way to new customers, enhance your credibility and add value for your current clients—all for less money? Hello, talk radio. If you have the gift of gab and can hone it to the talk radio market, you may have found a niche that will set your business on fire. Node Features: Has Audio

How can personal trainers cultivate Baby Boomers and make them a lasting part of their business plans?

In this article you’ll learn how to use Google’s Sponsored Link advertising to build your personal training practice. Sponsored Links are advertisements that appear when you do a Google search. The ads contain content that is pertinent to the keywords used in the Google search. Figure 1 shows the Sponsored Link ads that appeared when I searched the keywords personal trainer troy mi.

We choose social networking vehicles based on what is popular with our mainstream target market. Right now this includes Facebook, a little bit of Twitter (but we are not big fans) and LinkedIn®. We think MySpace is dead, so we just do not use that site anymore.   We use online social networking to create awareness of our presence as professionals in our community, as well as to educate clients and potential clients about our philosophy and the benefits of what we call the “continuous modification of functional exercise.”

These days it seems everyone is discussing “going green,” and many individuals are taking significant steps to make their homes eco-friendly. So can an entire fitness facility take strides toward developing a greener environment?

Man, times sure are great, aren’t they? You’re doing what you love working in a thriving industry of infinite opportunity, getting paid tons of money and also making a real difference in people’s health and fitness.

Fancy television ads, colorful magazine spreads, eye-catching direct mail pieces: what do we truly hope to achieve with our ongoing marketing efforts? The answer: satisfied paying customers. However, with tremendous competition in the fitness industry today, traditional forms of advertising are no longer enough to garner significant results in most markets. It’s time to step it up. There is a difference between advertising and advertising effectively. To develop a successful marketing campaign, begin by taking two steps: 1. Devise a concrete plan.