We choose social networking vehicles based on what is popular with our mainstream target market. Right now this includes Facebook, a little bit of Twitter (but we are not big fans) and LinkedIn®. We think MySpace is dead, so we just do not use that site anymore.
We use online social networking to create awareness of our presence as professionals in our community, as well as to educate clients and potential clients about our philosophy and the benefits of what we call the “continuous modification of functional exercise.”
These days it seems everyone is discussing “going green,” and many individuals are taking significant steps to make their homes eco-friendly. So can an entire fitness facility take strides toward developing a greener environment?
Man, times sure are great, aren’t they? You’re doing what you love working in a thriving industry of infinite opportunity, getting paid tons of money and also making a real difference in people’s health and fitness.
Fancy television ads, colorful magazine spreads, eye-catching direct mail pieces: what do we truly hope to achieve with our ongoing marketing efforts? The answer: satisfied paying customers. However, with tremendous competition in the fitness industry today, traditional forms of advertising are no longer enough to garner significant results in most markets. It’s time to step it up. There is a difference between advertising and advertising effectively. To develop a successful marketing campaign, begin by taking two steps:
1. Devise a concrete plan.
Pricing your services is a complex subject and, as a result, few organizations price as accurately as they should. Determining a good and fair price for your services requires consideration of a number of different items, including your costs, the value perceived by your customers, alternatives available to customers, your regional cost of living and the effects of any competition.
Fancy television ads, colorful magazine spreads, eye-catching direct mail pieces. What do we truly hope to achieve with our ongoing marketing efforts? The answer: satisfied paying customers. However, with tremendous competition in the fitness industry today, traditional forms of advertising are no longer enough to garner significant results in most markets. It’s time to step it up.
According to the Kiplinger Business Resource Center, “The United States economy in 2008 should limp along, with little or no growth in some quarters and a lousy feeling to many businesses and consumers” (Idaszak 2008). When economic conditions create a difficult market, the fitness industry must respond quickly in order to weather the storm and prevent financial problems. Begin by reviewing your budgets and identifying costs that appear superfluous or redundant.
Most trainers are ill-equipped to sell their services. Without specialized business education, many trainers get emotionally involved when selling their services to prospective clients. Armed with the proper tools and resources, you can successfully pitch your services without falling prey to emotions.
Wearing the Sales Hat
To circumvent the emotional aspects of the sales process, look at the whole picture in four manageable chunks.