We’ve been alluding to the launch of a major new product for months now, and we’re ecstatic to finally be able to share the details and invite you to start using it! We believe this platform will impact the fitness industry in a profoundly positive way. What Is It? IDEA FitnessConnect is the first free, all-inclusive national directory of fitness professionals. IDEA created this initiative to address the following challenges in our industry:
Do you love personal training but dislike selling your services? To help people, you need to train them, and in order to train them you need to sell your services. You know you can’t be a wallflower, but you don’t want to be pushy, either. The good news is that you can learn “Buy-Chi,” the art of selling personal training with flow.
The U.S. Bureau of Labor Statistics projects that fitness trainers and aerobics instructors will be among the 30 fastest-growing jobs by 2018 (Boston Globe 2010). The estimated 29.4% increase in these fields could multiply the industry’s efforts in targeting the world’s health issues, but could also heighten the need for greater regulation and stronger alliances across all fitness and wellness professions.
In the world of marketing, many devices and activities fall under the broad category of “promotions,” and not all are created equal. Samples, coupons, cash refund offers (rebates), price packs, loss leaders, patronage awards, free trials, POP (point of purchase) promotions and demonstrations are all promotional activities.
Many fitness facilities have built a social media marketing presence, and some are doing a good job of keeping their “real estate” current and dynamic. But not many facilities can claim a multilevel, departmental approach. Why not establish a separate page on your website for the personal training department?
Few things in the world are more valuable for the fitness entrepreneur than a network of high-quality business partners. The saying “It’s not what you know, it’s whom you know” is especially true in today’s business world. Furthermore, the depth of your network’s network may be the most valuable asset of all.
What if you could talk your way to new customers, enhance your credibility and add value for your current clients—all for less money? Hello, talk radio. If you have the gift of gab and can hone it to the talk radio market, you may have found a niche that will set your business on fire. Node Features: Has Audio
In this article you’ll learn how to use Google’s Sponsored Link advertising to build your personal training practice.
Sponsored Links are advertisements that appear when you do a Google search. The ads contain content that
is pertinent to the keywords used in
the Google search. Figure 1 shows the Sponsored Link ads that appeared when I searched the keywords personal trainer troy mi.
We choose social networking vehicles based on what is popular with our mainstream target market. Right now this includes Facebook, a little bit of Twitter (but we are not big fans) and LinkedIn®. We think MySpace is dead, so we just do not use that site anymore.
We use online social networking to create awareness of our presence as professionals in our community, as well as to educate clients and potential clients about our philosophy and the benefits of what we call the “continuous modification of functional exercise.”