I read Lance Breger’s article “Social Circles: Marketing Your Department” (using social media) in IDEA Fitness Manager [July–August 2010] and loved it! Having written social media–related articles myself, I completely enjoy when another fitness professional provides his/her fresh perspective. This article adds to the body of knowledge that already exists about social media marketing, but also takes it to the next level by providing practical applications that are both innovative and “doable” for all fitness pros.
The IDEA FitnessConnect directory is now available to more than 16 million fitness- and health-oriented consumers through sites like ideafit.com, FitnessMagazine.com, SparkPeople.com, Active.com, and ihrsa.com
Marketing: one of the most crucial aspects to the long-term success of your fitness facility. But where do you start? There’s direct marketing, consumer marketing, B2B (business-to-business) marketing, online marketing and more. However, one essential form of marketing that is commonly overlooked is guerrilla marketing, unconventional marketing that relies more on creativity than a big budget.
newsletter_teaser: Marketing: one of the most crucial aspects to the long-term success of your fitness facility. But where do you start? There’s direct marketing, consumer marketing, B2B (business-to-business) marketing, online marketing and more. However, one essential form of marketing that is commonly overlooked is guerrilla marketing, unconventional marketing that relies more on creativity than a big budget.
We’ve been alluding to the launch of a major new product for months now, and we’re ecstatic to finally be able to share the details and invite you to start using it! We believe this platform will impact the fitness industry in a profoundly positive way. What Is It? IDEA FitnessConnect is the first free, all-inclusive national directory of fitness professionals. IDEA created this initiative to address the following challenges in our industry:
Do you love personal training but dislike selling your services? To help people, you need to train them, and in order to train them you need to sell your services. You know you can’t be a wallflower, but you don’t want to be pushy, either. The good news is that you can learn “Buy-Chi,” the art of selling personal training with flow.
The U.S. Bureau of Labor Statistics projects that fitness trainers and aerobics instructors will be among the 30 fastest-growing jobs by 2018 (Boston Globe 2010). The estimated 29.4% increase in these fields could multiply the industry’s efforts in targeting the world’s health issues, but could also heighten the need for greater regulation and stronger alliances across all fitness and wellness professions.
In the world of marketing, many devices and activities fall under the broad category of “promotions,” and not all are created equal. Samples, coupons, cash refund offers (rebates), price packs, loss leaders, patronage awards, free trials, POP (point of purchase) promotions and demonstrations are all promotional activities.
Many fitness facilities have built a social media marketing presence, and some are doing a good job of keeping their “real estate” current and dynamic. But not many facilities can claim a multilevel, departmental approach. Why not establish a separate page on your website for the personal training department?
Few things in the world are more valuable for the fitness entrepreneur than a network of high-quality business partners. The saying “It’s not what you know, it’s whom you know” is especially true in today’s business world. Furthermore, the depth of your network’s network may be the most valuable asset of all.
What if you could talk your way to new customers, enhance your credibility and add value for your current clients—all for less money? Hello, talk radio. If you have the gift of gab and can hone it to the talk radio market, you may have found a niche that will set your business on fire. Node Features: Has Audio