B Y L O R I S . H U LT I N
ue to the fitness industry's tremendous growth over the past 20 years, health and fitness have become hot topics for all types of media. But this explosion of interest has a flip side: Getting media exposure in such a competitive marketplace can be challenging. With a huge selection of trainers, hundreds of instructors-turned-celebrities and a new facility opening every...
LinkedIn calls itself the world’s largest professional network. Launched in 2003, it has over 225 million registered users in more than 200 countries and territories. LinkedIn can be a very effective marketing and networking tool for your business if you follow these basic steps.
Develop a Client-Focused Profilenewsletter_teaser: LinkedIn calls itself the world’s largest professional network. This article will show you how to build a profile that maximizes your networking and marketing potential.
Facebook is often used as a means to market products and services. However, updated algorithms have made it much more difficult to spread the word. Learn tips and tricks to make sure your audience gets the message.newsletter_teaser: Facebook is often used as a means to market products and services. However, updated algorithms have made it much more difficult to spread the word. Learn tips and tricks to make sure your audience gets the message.
Helping your clients stay active and take care of their health is a year-round challenge. In the summer, your efforts often seem to get lost among shifting schedules, vacation plans and other activities—all of which affect client outcomes and, ultimately, your bottom line.
Navigating around this complicated time takes some flexibility and planning on your part. Discover strategies for motivating and retaining your clients during the summer months.
Flexibility Is Key
newsletter_teaser: When you hear the term “multilevel marketing” (MLM) or network marketing, what is your first response? Do you want to turn and run? Or are you immediately ready to plunk down the startup cost and start selling and recruiting?
Many experts suggest that networking is a great tool for growing a business. But the process can be awkward or uncomfortable for some fitness pros.
Frank Pucher, CEO of 121 Personal Training in Roseland, New Jersey, offers his top tips on becoming a master networker:
“People do not buy goods and services. They buy relations, stories and magic.” —Seth Godin
What is public relations? And why, as business owners, do we need it?newsletter_teaser: Gaining media attention can automatically elevate your status as an expert and positively impact business success. Follow these tips to be optimally prepared for when the press comes knocking.
Despite what you may have heard, email marketing is not dead. It is alive and well, and it can be extremely effective in helping your clients keep their fitness—and your brand—top of mind. As of 2013, there were 3.6 billion email accounts (Hubspot 2013), which is why email marketing is used by the biggest names in the business.
You may already have an email list but feel unsure what to do with it, or you may be starting from scratch. Either way, this article will cover how best to use email marketing to grow your business.newsletter_teaser: Whether you are a purely brick-and-mortar business or you offer online products, having an email list can keep you in touch with current and potential customers for financial growth.
newsletter_teaser: Social media is a great tool for spreading the word about your services and increasing your clientele list. But with so many social media platforms out there, it’s difficult to know which ones to join, what information to post on them, and how much time to spend using them.
When you hear the term “multilevel marketing” or network marketing, what is your first response? Do you want to turn and run? Or are you immediately ready to plunk down the start-up cost and start selling and recruiting?
Most people have their own opinion of MLMs. Some of these assessments come from personal experience, and some are based on preconceived notions. This article will explore the nuts and bolts of MLMs and will offer insights and opinions from fitness professionals on both sides of the fence.
MLM Definednewsletter_teaser: Have you ever considered becoming involved in a multilevel marketing program? This article explores the nuts and bolts of MLMs and offers insights and opinions from fitness professionals on both sides of the fence.