B Y L O R I S . H U LT I N
ue to the fitness industry's tremendous growth over the past 20 years, health and fitness have become hot topics for all types of media. But this explosion of interest has a flip side: Getting media exposure in such a competitive marketplace can be challenging. With a huge selection of trainers, hundreds of instructors-turned-celebrities and a new facility opening every...
When you hear the term “multilevel marketing” or network marketing, what is your first response? Do you want to turn and run? Or are you immediately ready to plunk down the start-up cost and start selling and recruiting?
Most people have their own opinion of MLMs. Some of these assessments come from personal experience, and some are based on preconceived notions. This article will explore the nuts and bolts of MLMs and will offer insights and opinions from fitness professionals on both sides of the fence.
MLM Definednewsletter_teaser: Have you ever considered becoming involved in a multilevel marketing program? This article explores the nuts and bolts of MLMs and offers insights and opinions from fitness professionals on both sides of the fence.
I use flash sales, which consistently help me attract new clients. Offering a deep discount through a flash sale for customers who sign up within 48 hours always encourages even the most intimidated client. I normally hold a sale whenever I have space for a new person. The dis- counted price lasts for varying lengths of time (1 month, 3 months, 6 months, etc.). I advertise on my website, Craigslist and Facebook and even in “old-fashioned” fliers. This promotion hasn’t failed me yet; if anything, I have too many new clients. You definitely have to know when your caseload is full.
As a personal trainer, you’re faced every day with the challenge of selling yourself.
To keep your income flowing, you strive to keep your current clients, hunt for new clients and develop new program ideas. But there’s a big difference between cash flow and long-term profitability. The personal training business is increasingly competitive. Personal trainers who compete on price, train too wide a variety of needs or say that their program is “great for anyone” don’t have a good grasp of personal branding. If you’re underpaid and
undervalued, this might be you.
In this age of social networking, it is imperative to connect with clients outside your facility via the Internet. Gone are the days of relying only on fliers and posters to tell clients about your offerings and events—now it’s all about engaging with clients on your blog, your Twitter feed or your Facebook page.
newsletter_teaser: In this age of social networking, it's imperative to connect with clients outside your facility via the Internet. Gone are the days of relying only on fliers and posters to tell clients about your offerings and events—now it’s all about engaging with clients on social media.
Ken Endelman has not taught a single class in his 37-year Pilates career, but the Pilates world would not be the same without his leadership and contributions. In 1976, when Endelman was working as a furniture designer and craftsman in Los Angeles, a prospective client asked him to build a reformer—something with which he was completely unfamiliar.newsletter_teaser: Ken Endelman has not taught a single class in his 37-year Pilates career, but the Pilates world would not be the same without his leadership and contributions.
Want to make your business more visible? Want to brand yourself as an expert in your community? Want a simple way to market yourself so you can make more money? If your response is yes, then brand recognition could be your answer.
Your training style, your logo, your written material, your workshops—essentially, all things business-related—are part of your business platform. They help brand you as an expert in your community, and for some of you, even as an expert in the world.
Brand Visibilitynewsletter_teaser: Want to make your business more visible? Want to brand yourself as an expert in your community? Want a simple way to market yourself so you can make more money? Brand recognition could be your answer.
LinkedIn calls itself the world’s largest professional network. Launched in 2003, it has over 225 million registered users in more than 200 countries and territories. LinkedIn can be a very effective marketing and networking tool for your business if you follow these basic steps.
Develop a Client-Focused Profilenewsletter_teaser: LinkedIn calls itself the world’s largest professional network. This article will show you how to build a profile that maximizes your networking and marketing potential.
Drive your revenue, boost your membership and help your community slim down with a weight loss contest. In just five easy steps, you can promote, run and celebrate a community-wide Thinner Winner contest. The details can be tweaked to fit your community.
Launch a Thinner Winner contest now or transform an existing weight loss contest.
How Does Thinner Winner Work?
newsletter_teaser: Social media is a great tool for spreading the word about your services and increasing your clientele list. But with so many social media platforms out there, it’s difficult to know which ones to join, what information to post on them, and how much time to spend using them.