In “Stay Within Yourself When Advertising” (IDEA Personal Trainer, January 2003, p. 16), four legal advertising guidelines were provided to help ensure that your advertisements are legitimate. Small-business expert Darrell Zahorsky offers six more tips that help ensure they’re good. Once your ads play by the rules, following these guidelines may help you win the advertising game.
Since the mid-1990s, the fitness industry has been readying itself for a rising tide of older adults. Fitness professionals have grown with this nich market, trying to anticipate its needs and learning on a daily basis which direction to take. While we don't have all the answers to what the best modifications are, what the proper marketing plan is or whatever even whether to call these clients "seniors" or "older adults" (or both), we do know there is a need for specialized fitness services.
T H E L AW O F V B R
ajor health clubs advertise to create a buzz that my business apart from others. However, once you begin results in high-volume sales. Many of these promoting the quality of your business, you must deliver. If advertisers are enormous companies with fat your clients expect excellence and receive service that they marketing budgets. They can spread ad dollars consider only "sat...
Obviously, you need to advertise your business to draw clients. However, you can’t promise them the moon just because you’re desperate to lure them. As commercial speech, advertising is less protected by the First Amendment than are other forms of expression. Both federal law and state law regulate it.
The Personal Tr a i n e r ' s R o a d to Success
BY DODY BENKO-LIVINGSTON
How do you grow a flourishing business? Map a course that heads you in the right direction.
Nelson Mandela once said, "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure." You have the power to achieve success as a personal trainer--but not if you fail to recognize op...
are missing out on a considerable market.
If your business strategy isn't in touch with today's women, you
By Dawn Braud, MS
of the members in medical fitness centers are women, according to a 1999 report from the Medical Fitness Association (MFA 1999). Even more important may be the fact that women make most consumer decisions. In her book, EVEolution: Understanding...
For more than 20 years, IDEA has focused on providing fitness professionals with the educational resources they need to succeed in their careers. Now, as we begin our third decade of operation, IDEA is directing a large portion of our efforts to helping fitness facility managers and owners acquire the business skills and systems they need to make their facilities successful and profitable.