Are you leveraging your personal training knowledge, developing new revenue streams within your business and distinguishing yourself from other trainers?
Consider marketing to people who need to train for a special occasion, such as a wedding, formal dance, landmark birthday, class reunion or spring break. Clients getting ready for a special occasion will be highly motivated to reach their goal, be it fitting into a wedding dress or having “ripped” abs for a trip to the beach.
The Money-Exercise ConnectionHere’s a marketing slogan you’ve got to like: Exercise saves you money.
This may be just the message that motivates would-be clients, according to Colin Milner, CEO of the International Council on Active Aging.
Partnering With Clients
Tapping into a client's expertise to fulfill your business dreams can reap rich rewards for both of you.
By Amanda Vogel, MA
If you have an idea for a new fitness product, as well as a client who possesses the skills necessary to bring your idea to fruition, a business alliance might be the answer for you too. Receiving Business Support From a Client Full partnership is not...
The most obvious benefit of a newsletter is its marketing power: You can gain exposure by using it to promote your training services, advertise special events and sales, lead clients to your Web site and sell products. A carefully crafted newsletter also plays a key role in building solid relationships with clients.
In “Stay Within Yourself When Advertising” (IDEA Personal Trainer, January 2003, p. 16), four legal advertising guidelines were provided to help ensure that your advertisements are legitimate. Small-business expert Darrell Zahorsky offers six more tips that help ensure they’re good. Once your ads play by the rules, following these guidelines may help you win the advertising game.
Since the mid-1990s, the fitness industry has been readying itself for a rising tide of older adults. Fitness professionals have grown with this nich market, trying to anticipate its needs and learning on a daily basis which direction to take. While we don't have all the answers to what the best modifications are, what the proper marketing plan is or whatever even whether to call these clients "seniors" or "older adults" (or both), we do know there is a need for specialized fitness services.