Partnering With Clients
Tapping into a client's expertise to fulfill your business dreams can reap rich rewards for both of you.
By Amanda Vogel, MA
If you have an idea for a new fitness product, as well as a client who possesses the skills necessary to bring your idea to fruition, a business alliance might be the answer for you too. Receiving Business Support From a Client Full partnership is not...
The most obvious benefit of a newsletter is its marketing power: You can gain exposure by using it to promote your training services, advertise special events and sales, lead clients to your Web site and sell products. A carefully crafted newsletter also plays a key role in building solid relationships with clients.
In “Stay Within Yourself When Advertising” (IDEA Personal Trainer, January 2003, p. 16), four legal advertising guidelines were provided to help ensure that your advertisements are legitimate. Small-business expert Darrell Zahorsky offers six more tips that help ensure they’re good. Once your ads play by the rules, following these guidelines may help you win the advertising game.
T H E L AW O F V B R
ajor health clubs advertise to create a buzz that my business apart from others. However, once you begin results in high-volume sales. Many of these promoting the quality of your business, you must deliver. If advertisers are enormous companies with fat your clients expect excellence and receive service that they marketing budgets. They can spread ad dollars consider only "sat...
Since the mid-1990s, the fitness industry has been readying itself for a rising tide of older adults. Fitness professionals have grown with this nich market, trying to anticipate its needs and learning on a daily basis which direction to take. While we don't have all the answers to what the best modifications are, what the proper marketing plan is or whatever even whether to call these clients "seniors" or "older adults" (or both), we do know there is a need for specialized fitness services.
Obviously, you need to advertise your business to draw clients. However, you can’t promise them the moon just because you’re desperate to lure them. As commercial speech, advertising is less protected by the First Amendment than are other forms of expression. Both federal law and state law regulate it.