Making the Cross-Cultural Connection
TARGETING DIVERSE AND TYPICALLY UNDERSERVED ETHNIC MARKETS CAN IMPROVE YOUR BOTTOM LINE.
By Valerie Applebaum, MPH
American Life and History (www.asalh.com),which has branches nationwide; interviews with community members; and cultural publications.
Step 3: Establish a Positive Reputation
Take the time to develop relationships with key people withi...
Recruiting and Retaining Members
USE GROUP FITNESS PROGRAMMING TO BRING MEMBERS THROUGH YOUR DOORS AND KEEP THEM COMING BACK.
By Maureen Hagan, PT
relationship with your members. Staff retention is an operational priority for your club's success and survival, so never underestimate the value that staff plays in this relationship.
Quality programs and services that s...
Do you have a knack for public speaking? Statistics on obesity and inactivity prove that as a fitness professional, you have knowledge that people need! Can you also connect with an audience through your humor or personal stories? If so, or if you are willing to learn, you could join the ranks of fitness professionals reaping the many marketing benefits of speaking as a fitness expert.
By Joe Dysart
Top Dog on the Web
How personal trainers have found a back door to top-10 status on Internet search engines. Given that there are scores of ways to promote your personal training business on the Web for free, actually paying for an extremely high ranking on a search engine rankles a lot of people. But for firms with Web promotion funds to spend, paying for guaranteed, hig...
By Colin Milner
Eight Ways to "Age" Your Business
Implement these action steps to appeal to an aging population. According to the World Health Organization (2002), "Older people spend more of their income on health than any other need or activity." In addition, a recent study reports that the "anti-aging" movement is on the rise, currently accounting for $45 billion in tummy tucks, faci...
idea fitness managerCash does motivate, but did you know that lots of other incentives do the same thing?
Gift Certificates. For the social type, give certificates to professional sports games or restaurants. For the practical person, present certificates for items he or she can really use, such as tools or small home appliances.
A great reason to attend one of IDEA’s three conferences this year is the outstanding networking opportunity. New research has found that entrepreneurs who want to enhance their creativity should mingle more and reach out to people they don’t know.