Fitness professionals use online videos to share training tips, demonstrate exercises and showcase their choreography. Since sites like YouTube revolutionized the way people view, create and share videos online, use of the medium has skyrocketed. Today hundreds of millions of videos are being watched daily via mobile devices and video players embedded across websites (YouTube 2011). And now, via IDEA FitnessConnect.
Personal trainers who teach group exercise classes find that this is a common experience: participants routinely ask them about their personal training services and, from there, often sign up to become clients. There’s something to be said for the marketing power of teaching to groups.
For almost 30 years, IDEA has operated on the premise that trained, certified professionals are key to helping individuals get positive results, remain highly engaged and become “inspired to fitness.” The August 2010 launch of IDEA FitnessConnect, our free online fitness directory, delivered the power of this philosophy right into your hands.
Sample Guest Introductions
The following intro bios worked well because they are concise, easily read aloud and written to be heard, which is different from written to be read silently. newsletter_teaser: Check out this great sample class from the IDEA Online Library and learn how to be the successful guest who lands bookings.
Helping your clients stay active and take care of their health is a year-round challenge. In the summer, your efforts often seem to get lost among shifting schedules, vacation plans and other activities—all of which affect client outcomes and, ultimately, your bottom line.
Navigating around this complicated time takes some flexibility and planning on your part. Discover strategies for motivating and retaining your clients during the summer months.
Flexibility Is Key
In Part One of this five-part series, we proposed that the quality of customer service—the core of which is to make members feel special—is the most significant factor in a company’s bottom line. We discussed “how” customer service must evolve to reflect a company’s values more powerfully, and “why” it must evolve: so that people are inspired to become members.newsletter_teaser: In Part One of this five-part series, we proposed that the quality of customer service—the core of which is to make members feel special—is the most significant factor in a company’s bottom line. We discussed “how” customer service must evolve to reflect a company’s values more powerfully, and “why” it must evolve: so that people are inspired to become members.
As a Pilates instructor, you’re continually striving to enhance your clients’ well-being. But now and again, you must take some time to do a little soul-searching and assess what is best for you. What are your needs, wants, goals and aspirations? Maybe you’re ready to further your education or you’re eager to work with a new market.newsletter_teaser: As a Pilates instructor, you’re continually striving to enhance your clients’ well-being. But now and again, you must take time to do a little soul-searching. What are your needs, wants, goals and aspirations?
I use flash sales, which consistently help me attract new clients. Offering a deep discount through a flash sale for customers who sign up within 48 hours always encourages even the most intimidated client. I normally hold a sale whenever I have space for a new person. The dis- counted price lasts for varying lengths of time (1 month, 3 months, 6 months, etc.). I advertise on my website, Craigslist and Facebook and even in “old-fashioned” fliers. This promotion hasn’t failed me yet; if anything, I have too many new clients. You definitely have to know when your caseload is full.
As a personal trainer, you’re faced every day with the challenge of selling yourself.
To keep your income flowing, you strive to keep your current clients, hunt for new clients and develop new program ideas. But there’s a big difference between cash flow and long-term profitability. The personal training business is increasingly competitive. Personal trainers who compete on price, train too wide a variety of needs or say that their program is “great for anyone” don’t have a good grasp of personal branding. If you’re underpaid and
undervalued, this might be you.