Marketing and Sales Articles

Sample Guest Introductions The following intro bios worked well because they are concise, easily read aloud and written to be heard, which is different from written to be read silently. newsletter_teaser: Check out this great sample class from the IDEA Online Library and learn how to be the successful guest who lands bookings.

In Part I of “Selling Services in a Faltering Economy” (in the October 2012 issue of IDEA Trainer Success), I discussed five steps you can take to energize your business: target your expertise; differentiate your products, price and relationships; protect your current client base; develop multiple revenue streams; and give gifts that reward you, too. Here are five more steps you can take to boost sales in a weak economy. Offer Multiple Purchase Options [subhead] newsletter_teaser: In Part I of “Selling Services in a Faltering Economy” (in the October 2012 issue of IDEA Trainer Success), I discussed five steps you can take to energize your business: target your expertise; differentiate your products, price and relationships; protect your current client base; develop multiple revenue streams; and give gifts that reward you, too.

“Me, plan a health fair? You must be kidding!” That’s what I said when I was asked to organize our fitness facility’s first health fair. newsletter_teaser: Steer clear of mistakes when planning your first community outreach event and don't try to do everything yourself. This planning guide divides the details among a team of coordinators.

During my decade of experience in marketing, I’ve seen a lot of failures—and many more successes. With the Internet, the art of fitness marketing is more complex than it once was. However, many of the basic principles still apply. newsletter_teaser: During my decade of experience in marketing, I’ve seen a lot of failures—and many more successes. With the Internet, the art of fitness marketing is more complex than it once was.

Almost every role and function within the fitness industry involves marketing. It doesn’t matter if you’re a fitness director promoting a group exercise program, a manager preparing for a membership drive or a personal trainer attracting new clientele—baseline knowledge of marketing is vital.

The Federal Trade Commis­sion has released its Review of Food Marketing to Children and Adolescents, and the conclusions indicate that there is still much to be done if industry self-regulation of food marketing to children is to become an effective way to protect the health of minors. The 2012 report is a follow-up to the FTC’s 2008 report, which Congress requested in response to dramatic increases in childhood obesity rates. Four of the Marketing Methods

As a health professional who made the transition to television reporter, I was asked to host a “Fitness in Media” seminar at the 2011 IDEA World Fitness Convention™ in Los Angeles. I taught fitness pros how to procure a television spot on either a news report or an entertainment show. I then asked participants to submit a one-line pitch using what they’d learned.

Retention, retention, retention. The fitness industry is continually seeking better ways to retain members. The problem is that many facilities simply bring new members in the door, provide a basic orientation and set them free—free to slowly lose interest in attaining their fitness goals and coming to the gym. This occurs frequently. In fact, according to the International Health, Racquet & Sportsclub Association, the membership attrition rate is currently 34.5% a year (IHRSA 2012)!newsletter_teaser: Retention, retention, retention. The fitness industry is continually seeking better ways to retain members. The problem is that many facilities simply bring new members in the door, provide a basic orientation and set them free—free to slowly lose interest in their fitness goals.

Jade Teta interview.m4v Node Features: Has Videonewsletter_teaser: Jade Teta, ND, CSCS, co-creator of Metabolic Effect, shares his top 5 tips for developing a successful online coaching business.