Let’s face the facts: The use of performance-enhancing drugs is becoming relatively mainstream. Approximately 1&ndash 3 million people in the United States have used anabolic steroids (Silver 2001), with usage rates as high as 12% among young men and 2% among young women (B...
. . . Y-Flex, a new bicycle created by Brigham Young University engineers and made of carbon fiber intertwined with Kevlar string, making the bike lighter and more aerodynamic; . . .123 Fit, a new Quiznos Sub® franchise offering a “results-focused fitness club rooted in a 30-minute exercise routine”; . . . A Big Attitude Inc., a company that se...
Interest in attending planned exercise programs appears to rise and fall depending on age. The chart below shows the average age of members and clients, according to IDEA business and program director members responding to the IDEA Fitness Programs & Equipment Survey.
Here are just a few highlights from this year’s Tracking the Fitness Movement (2004 edition), a study conducted for SGMA International by American Sports Data Inc.:
Fitness walking is listed as the favorite form of exercise for 10.3 million people.
Use of recumbent stationary bikes has risen by nearly 60% since 1998.
Users of elliptical-...
Treatments that combine massage and yoga with “Pilates-like overtones” are one of the key emerging themes in the consumer spa experience, according to the International Spa Association’s 2004 Consumer Trends Report.
Treadmill exercise and stretching finished in the top 5 in SGMA International’s analysis of the Sports Participation Topline Report (2004 edition). These weren’t the only fitness-related activities in
the spotlight. In the top-30 list of sports activities and recreational pursuits, here were the first 20 (listed by ranking): Sports/Activity=# of Participants in Millions
2. treadmill exercise=45.6
3. fishing (freshwater, other) =43.8
fitness was on a roll. With a strong economy, companies were competing to hire and keep
employees. Corporate fitness programs were considered
a valuable perk to
retain these employees.> Fastforward to 2004. Has the once sunny forecast for corporate fitness held steady? Or have economic storms brought it crashing down? Is it currently a viable career option for fitness professionals? Here’s a look at the status of this niche, including top trends in group fitness, personal training and wellness programs.