You’ve seen firsthand how exercise helps clients lose weight, lower blood pressure and achieve other health benefits. Insurance companies are responding to results like these by becoming increasingly willing to provide cash incentives for people who work out.
24 Hour Fitness, an official sponsor of the U.S. Olympic Team, wants to help Olympic hopefuls and give its members the chance to work out with high-level athletes. The company is making jobs available to over 200 athletes in training. Eligible Olympic hopefuls from all sports can apply for a variety of positions at any of the chain’s more than 300 clubs across the country.
Sales Soar for Weight
U.S. retail sales of weight loss products increased by almost 90 percent and posted a compound annual growth rate of 17 percent from 1999 to 2003, according to “The U.S. Market for Weight Loss Eating and Product Trends” report from market research publisher Packaged Facts. This performance reflects strong gains in frozen dinners and entreés, food bars, meal replacement liquids and powders, and diet candy.
If you suspect a client has an eating disorder, it’s important to refer him or her for help. Why? Your client may also have a drug or alcohol problem. Up to 50 percent of individuals with eating disorders also abuse alcohol or illicit drugs, compared to 9 percent of the general population. (Source: “Food for Thought: Substance Abuse and Eating Disorders,” a report from The National Center on Addiction and Substance Abuse at Columbia University)
Now you can give your clients another reason to exercise. A new study supported by the National Heart, Lung, and Blood Institute found that cardiorespiratory fitness in early adulthood significantly decreases the chance of developing high blood pressure and diabetes—both major risk factors for heart disease and stroke—in middle age. Fitness also reduces the risk of metabolic syndrome, a constellation of factors that includes excess abdominal fat, elevated blood pressure and triglycerides, and low levels of high-density lipoprotein (the “good” cholesterol).
The Money-Exercise ConnectionHere’s a marketing slogan you’ve got to like: Exercise saves you money.
This may be just the message that motivates would-be clients, according to Colin Milner, CEO of the International Council on Active Aging.
All forms of personal training are on the rise, as evidenced by 4-year data trends revealed in the 2003 IDEA Fitness Programs & Equipment Survey.
If you haven’t yet explored partner or small group training options for your business, perhaps now is the time.MORE WHAT’S NEW, P. 8IDEA PERSONAL Trainer January | 2004 4 what’s new