The Money-Exercise ConnectionHere’s a marketing slogan you’ve got to like: Exercise saves you money.
This may be just the message that motivates would-be clients, according to Colin Milner, CEO of the International Council on Active Aging.
All forms of personal training are on the rise, as evidenced by 4-year data trends revealed in the 2003 IDEA Fitness Programs & Equipment Survey.
If you haven’t yet explored partner or small group training options for your business, perhaps now is the time.MORE WHAT’S NEW, P. 8IDEA PERSONAL Trainer January | 2004 4 what’s new
Although many personal trainers are well educated and provide clients with safe, effective training, the same cannot be said for all trainers. You may even work with some clients who are “recovering” from sessions with an incompetent or unsafe trainer.
Survey Says . . .exercise“Which of the following physical activities do people consider effective ways to stay fit and healthy?”
Online survey sponsored by W.L. Gore & Associates, makers of GORE-TEX waterproof/breathable fabric and conducted by Harris Interactive on 2,100 respondents
Walking Intensity and Bone Mineral Density
Fogleman, K.M., Borer, K.T., & Sowers, M.R. 2003. Walking intensity stimulates increases in BMD in post-menopausal women. Medicine & Science in Sports & Exercise, 35 (5, Supplement), Abstract 95.
Menopause is often associated with a loss in bone mineral density (BMD). Although exercise has been shown to increase BMD in postmenopausal women, the exact mechanism is presently unclear, as are the intensity and types of exercise that will elicit this response.
Your clients are perfectly healthy if they have blood pressure readings of 120 over 80, right? Not necessarily. These readings now fall into the prehypertensive category, according to new guidelines by The Joint National Committee (JNC) on Prevention, Detection, Evaluation and Treatment of High Blood Pressure published in the Journal of the American Medical Association (JAMA), May 21.