Welcome to Hollywood . . . and the 2010 IDEA World Fitness Convention™! [/conference/idea-world-fitness-convention-2010] Make your plans now to join the excitement at the industry’s largest and longest-running fitness convention. It’s all happening for the first time at the world-famous L.A. LIVE entertainment complex in the heart of Los Angeles, site of the American Music Awards, the ESPYs, the EMMYs and the American Idol finals.
Despite a faltering economy due to prolonged
recession, experts forecast continued success within the fitness industry. According to reports from industry market research firm IBISWorld, consumers are expected to continue to pursue
improvements in health and fitness. IBISWorld suggests that fitness facilities will experience
a 3.2% growth in 2010, with revenues of $25.09 billion. Weight loss services are expected to
grow to $3.87 billion, an increase of 1.9%.
Over the last several years, small-group personal training has dramatically increased in popularity. This form of training is not only time-effective for the personal trainer but economical for many clients who are unable to afford private sessions. However, many trainers who excel in a one-on-one training environment struggle when attempting to coordinate group sessions.
On Saturday, November 21, IDEA associate editor Ryan Halvorson (right) and graphic designer Rafael Lopez (far left) took to the streets of San Diego for the GO Urban Adventure Challenge. The challenge takes place in a variety of cities across the U.S. and invites two-person teams to solve clues via text message. Once solved, the clues direct teams to various locations where they must perform physical and mental challenges. Challengers must travel by foot or public transportation only.
If you are like most personal trainers, you enjoy working out in the gym, but your clients may not always share your enthusiasm. Clients can get bored or complacent during traditional strength and conditioning programs that focus on sets, reps and steady-state activity.
The American College of Sports Medicine’s American Fitness Index™ Report has recently named Washington, DC, as the fittest of America’s 50 most populous metropolitan areas. Developed in conjunction with the WellPoint Foundation, the
report looks at preventive health behaviors, levels of chronic disease, community resources that support physical activity and more. According to the report, the Washington, DC, area offers a high percentage of parks, recreation and activity centers and similar facilities.
Whether you enjoy watching The Biggest Loser or you find it offensive, you have to admit that this primetime TV program has been effective in showcasing health and fitness to millions of people around the world. Last month, IDEA published “Weighing in on The Biggest Loser,” an in-depth feature story on the topic.
Saudi Arabia is seeking closure of
unlicensed women-only gyms, states information courtesy of Reuters and The Guardian. Fitness facilities have historically been segregated for
religious reasons, prompting the
proliferation of unlicensed women-only gyms. Saudi clerics have taken umbrage with this trend, concerned that female physical activity may go against religious values. According to The Guardian, women may soon be allowed to vote, which may alter the course of such closures.
According to a recent report, people who live near activity-friendly areas are more likely to engage in physical activity than those who do not. The study, published in the June issue of the American Journal of Preventive Medicine (2009; 36 , 484–90), presented data gathered from 11,541 survey participants in 11 countries,
including Belgium, Brazil, Canada, Colombia, China (Hong Kong), Japan, Lithuania, New Zealand, Norway, Sweden and the U.S.