More and more, knowledgeable individuals are developing themselves as brands. For exam- ple, well-known fitness professionals like Chalene Johnson and Cassey Ho have become the product they sell. Public relations expert Marsha Friedman believes that everyone should follow in these experts’ footsteps. “By branding yourself—making sure the world knows who you are and what expertise you have to offer—you not only set yourself apart from your competitors but you also open the door to new opportunities,” she explains.
Here are her top tips for developing your own brand:
New research is shedding light on a potential relationship between insomnia and chronic pain. Norwegian Institute of Public Health researchers were motivated to determine whether any association exists between sleep difficulties and higher levels of pain sensi- tivity, since both sleep problems and chronic pain are public health issues. They conducted a study with more than 10,400 adults from a large ongoing Norwegian general-popu- lation health study and found that people with insomnia had a height- ened reaction to pain.
“Hey, keep your knees behind your toes when you squat!” “Deep squats are bad
for the knees!” “My doctor told me I should not squat anymore.” “You
should never let the knees cave in or out during a squat.” Chances are
you’ve heard this advice and maybe even given it to your clients. I know
that for many years in my career I’ve been guilty of making similar
recommendations to clients from all walks of life. The problem is, where
It is essential for fitness professionals to stay up-to-date on the latest health and fitness news. You never know when your clients are going to ask about some new workout or fad diet they’ve heard about; don’t let them catch you unprepared. Use IDEA FitFeed to stay in the know. This inclusive tool collates health, fitness and nutrition news being shared by fitness professionals around the web and posts the top trending news items in one convenient location.Node Features: Hide Open Image
When Tanya Colucci, MS, trains clients, she pulls from many different resources to offer the best results possible. Owner of Tanya Colucci Myofascial Release Therapy in Bluffton, South Carolina, Colucci believes in an integrative mind-body approach, which appears to resonate with many people. Case in point: client Aileen Worthington, age 71, who has osteoporosis.
If you don’t already have one strapped around your wrist, you probably know someone who does. Smartwatches and wearable activity trackers are stepping up in popularity, and so are fitness-related mobile apps.