In the first installment of our series on launching a small-group training program, we established how the continued health and growth of personal training is due in part to the increased interest in SGT. This type of training allows the personal trainer and the business to generate more hourly income, and it offers fitness-conscious consumers a budget-wise alternative to one-on-one training. newsletter_teaser: In the first installment of our series on launching a small-group training program, we established how the continued health and growth of personal training is due in part to the increased interest in SGT. This type of training allows the personal trainer and the business to generate more hourly income.
We’re firmly established in the new year, and so are some of the food and nutrition trends that experts are predicting will unfold this year. Here is a quick roundup from various sources on what we can expect:
Boulder, Colorado–based brand-strategy company Sterling-Rice Group recently called out 10 trends, six of which are reported here:
The National Consumer Research Institute has come out with its list of the five top health trends. The institute studied health-related attitudes and behavior in the U.S. to formulate trends expected to make headlines for the rest of the year.
Want to help your client get the most out of her exercise session? Get her a partner, says new research.
The purpose of the study, published in the Annals of Behavioral Medicine (2012; 44, 151–59), was to see if there was an ideal scenario for motivating exercisers to intensify their workouts. To determine this, the researchers randomly divided 58 female subjects among three scenarios: solo exercise; coactive (exercising independently alongside another person); or conjunctive (exercising with a partner perceived to possess greater capability).
What do you think of when you hear “senior fitness”? For some personal trainers, the term might conjure images of gentle exercises performed in a noncompetitive environment. Yet many older athletic adults are not interested in mild “senior” movement, and plenty of them can—and want to—work out pretty intensely or for long durations.
Leisure-time physical activity is generally considered any exercise, sports or recreational activity that is not job related, is not a household chore and is not fulfilling a regular transportation need. This study provides fresh evidence that leisure-time physical activity can positively impact heart health and longevity.
On October 6 and 7, during San Francisco Fleet Week, 24 Hour Fitness and TRX teamed up to offer fitness challenges and classes to honor U.S. military personnel. Workouts were open to the military and the San Francisco Police Department. Nearly 250 personnel participated, making it the largest TRX workout to date.
It’s time to redefine healthful foods, starting with the positive-sounding word “healthful,” says The New Healthful: Culinary Trend Mapping Report, a recent report released by Packaged Facts, a publisher of market research in the food, beverage, consumer packaged-goods and demographic sectors.
You’ve heard the buzz about small-group training (SGT): more money in less time. You may also have heard that SGT business growth relies—heavily—on referrals from satisfied trainees. Both statements are true only when you deliver a fantastic fitness experience. newsletter_teaser: You’ve heard the buzz about small-group training (SGT): more money in less time. You may also have heard that success relies—heavily—on referrals from satisfied trainees. Both are true only when you deliver a fantastic fitness experience.