Have you thought about throwing your hat into the corporate wellness ring? Perhaps now is the right time to get involved.
According to the research company IBISWorld, the U.S. gross domestic
product is expected to rise 3.9% per year over the next few years. That means corporations could be allocating extra funding toward health and wellness program- ming, suggests the research organization. IBISWorld believes that, as a result, the corporate fitness and wellness industry will see marked financial growth. Here’s
a rundown of the findings:
Fitness professionals who publish their own works can gain an extra reputation boost and, in turn, see significant business increases. From traditional printed publications (journals and books) to the digital press (blogs and e-zines), what format you publish has come to be as important as what you publish. The newest format to see a significant increase in popularity is electronic books, or e-books. E-books combine the best of both the printed world and the digital world.newsletter_teaser: Fitness professionals who publish their own works can gain an extra reputation boost and, in turn, see significant business increases.
We’ve seen many activity trends come and go in the fitness industry, but perhaps none quite as “dirty” as the current obsession with mud runs and obstacle races. While some events are milder than others, many could be described as an “ordeal” that also happens to be a workout. For example, you might find yourself slopping through mud, scaling impossibly high verticals and pushing yourself to the limit—physically and mentally.
Some competitors arrive at these rugged, strenuous competitions woefully unprepared and quickly get in over their heads.
newsletter_teaser: We’ve seen lots of activity trends come and go, but perhaps none as “dirty” as the current obsession with mud races. Many events could be described as an “ordeal” that also happens to be a workout. Some competitors are woefully unprepared and get in over their heads. They need our help.
Do your clients struggle to stay motivated during exercise sessions? New research has presented a technique that just might help.
Called “attention narrowing,” the technique involves keeping visual focus on a specific target, such as a finish line, instead of taking in all the sights along the way. This may not seem novel—athletes often “keep their eyes on the prize” during competition— but researchers who recently studied this topic believe that visual focusing can help everyday exercisers stay on track as well.
The new year is under way, but that doesn’t mean you can’t cash in on the top new trends in fitness. ACE expert Pete McCall, MS, shares some of the organization’s theories about what’s hot in fitness in 2015:
If you regularly take herbals and dietary supplements, it may be time to reevaluate why you take them and what the potential cost to your health could be. New research published in Hepatology (doi: 10.1002/hep.27317),
a journal of the American Association for the Study of Liver Diseases, shows that liver injury caused by herbals and dietary supplements increased from 7% to 20% in a U.S. study group over a 10-year period.
Should your clients take them, or shouldn’t they? Supplements, that is.
One day the news media are report- ing that dietary supplements don’t pre- vent disease and may actually threaten our health; the next day another study says that supplements can help to thwart disease or can fill nutrient gaps in our diets. What should health and fitness professionals tell clients when asked about supplements?
Do your kids fall short of achieving the recommended 60 minutes of daily exercise? Though the weather may be turning cold (if you’re in the Northern Hemisphere), researchers suggest that sending children outside to play may boost weekly activity levels. Just make sure you keep kids bundled up!
Only a few short years ago, the obstacle race landscape was quite barren, with just a few organizers hosting events in 2009 and 2010. According to a new report, more than 100 companies have now entered the obstacle course business, and all signs point to continued growth.