IDEA members everywhere strive to help clients improve their health and wellness. Whether they are working with older adults, children or athletes, they use their knowledge and motivational talents to make a difference. The following stories describe a sampling of the wonderful programs that IDEA members and fitness pros and enthusiasts are conducting to Inspire the World to Fitness®.
BAM! is a new website operated by the federal government that is specially designed to be an online educational tool for kids. The site (www.bam.gov) appeals to children by laying out information about health, nutrition and physical activity using a cartoonish presentation. Produced by the U.S. Centers for Disease Control and Prevention, the site organizes information by age and includes trivia quizzes and animated explanations of how the body functions.tasty tidbits
2009 will see a big boom for the Philippine fitness industry, says Cynthia L. Carrion, personal trainer to the country’s president, and undersecretary for the sports and wellness industry in the Philippine Department of Tourism. Why?
Fitness facility chain 24 Hour Fitness is using its own members to inspire others to become more active. Using a reality television–style marketing campaign, 24 Hour Fitness members upload their success stories at www.12millionlives.com to show others the endless possibilities when making physical activity a priority. Of the 5,300 stories uploaded, six of the most inspiring stories were selected to become television commercial spots.
The United States Department of Health and Human Services recently released its guidelines for physical activity, supported by the American College of Sports Medicine (ACSM) and the American Heart Association (AHA). The guidelines suggest achieving a minimum of 150 minutes of moderate physical activity each week to promote improved health and wellness. The guidelines were developed based on cutting-edge research, states information from a press release.