this month on www.ideafit.comTimes are tough. Or are they? For fitness professionals, the answer is mixed. Caution is the prevailing theme as instructors, trainers and business owners focus on cutting costs and adding value for clients. But many fitness pros are also notably optimistic, viewing economic
uncertainty as a catalyst for creativity, innovation and positive change.
IDEA members everywhere strive to help clients improve their health and wellness. Whether they are working with older adults, children or athletes, they use their knowledge and motivational talents to make a difference. The following stories describe a sampling of the wonderful programs that IDEA members and fitness pros and enthusiasts are conducting to Inspire the World to Fitness®.
BAM! is a new website operated by the federal government that is specially designed to be an online educational tool for kids. The site (www.bam.gov) appeals to children by laying out information about health, nutrition and physical activity using a cartoonish presentation. Produced by the U.S. Centers for Disease Control and Prevention, the site organizes information by age and includes trivia quizzes and animated explanations of how the body functions.tasty tidbits
2009 will see a big boom for the Philippine fitness industry, says Cynthia L. Carrion, personal trainer to the country’s president, and undersecretary for the sports and wellness industry in the Philippine Department of Tourism. Why?
Fitness facility chain 24 Hour Fitness is using its own members to inspire others to become more active. Using a reality television–style marketing campaign, 24 Hour Fitness members upload their success stories at www.12millionlives.com to show others the endless possibilities when making physical activity a priority. Of the 5,300 stories uploaded, six of the most inspiring stories were selected to become television commercial spots.