What inspires your passion for fitness? A natural love of movement? A dramatic event in your life? The worry about health and aging issues? There are many models for exercise and healthy eating, but you already know that your passion, as well as your knowledge, is a “secret weapon” in motivating physical activity.
The goal of reaching 10 million health club members by 2010 was referred to by many speakers at the recent IHRSA International Convention & Trade Show in March. How to achieve that goal? Speakers referred to retention-oriented programs, well-trained staff and customer service.
The number of people in the United States who are overweight or obese is steadily increasing and threatens to reverse many of the health gains reported in recent decades. According to government statistics, obesity rates among adults have doubled since 1980, with an estimated 61 percent considered overweight by 1999. The problem is not limited to adults; the number of overweight children and adolescents has tripled since 1980.
Your leadership role as a fitness facility owner/
manager seems to demand much more time than you have every day. This constant emphasis on deadlines and the need to keep pace with the tempo of a business can make you feel especially stressed out. But it’s not the amount of time that matters, it’s our perception of it.
Turn on your television and there they are: the exercisers. Pick up a newspaper or magazine and you can read about “them” exercising—not to mention all the companies advertising fitness equipment. Get on the Internet or call a friend and you discuss exercise.With the massive media penetration and “top of mind awareness” fitness has achieved, it should come as a shock that in 10 years there has been virtually no growth in those of us actually exercising, rather than just talking about it.
WINNERS OF THE 2000 IDEA HEALTH & FITNESS AWARDS MOTIVATE PEOPLE TO EMBRACE AN ACTIVE LIFESTYLE.
Building A Healthy World
Young girls. Active teenagers. Retired men. Elite athletes. Sedentary blue-collar workers. Stay-at-home moms. Busy corporate executives. As diverse as people are, they have many needs in common as human beings. They all need to stay active to lead fulfilling lives, for example...
Each year, in keeping with our tradition at IDEA, we plan this special “all features” edition of the journal around industry and career issues. We also overprint and distribute copies at the IDEA World Fitness ConventionTM, which literally is just days away. Perhaps you’re even on-site in Los Angeles reading this now. If so, welcome!