If you are still on the fence about attending IDEA World next month (July 15–19) in Los Angeles, consider the following list of our
top 10 reasons
why this event is a must opportunity to renew yourself and your career. IDEA World will inspire you to take what you’re doing to the next level. It will connect you with some of the greatest minds in the industry, getting you up close and personal so you can see what makes these experts so successful. IDEA World will transform the way you approach your career and, in turn, will transform your clients!
Obesity is a health challenge in the Netherlands, just as it is in other countries across the globe. Fifteen percent of adults cope with obesity and 1 in 6 children is obese, according to the Netherlands Instituut voor Sport en Bewegen (Netherlands Institute for Sport and Physical Activity, or NISB). The NISB advocates 30 minutes of activity a day, 5 days per week, but only 45%–60% of adults exercise that much. For children under 18 years, NISB advises 60 minutes of activity, 7 days per week, but only about one-third of Dutch children reach this health target.
Yes. I enjoy working with women who are fearful or intimidated about starting an exercise program. Working with these clients can be challenging, but it can also be incredibly rewarding. I love seeing the look on a client’s face when she exceeds her own expectations. Women who are overweight or lack confidence in their physical abilities have so much to gain from becoming more active. To reach this population, you need to use a nurturing, compassionate approach. Because resistant exercisers are less likely to come looking for you, you have to seek them out in creative ways.
Although the list of exercise benefits is impressive, it is apparent that just hearing about them does not assure consistent exercise compliance in most individuals. Regular exercise is a complex, multifactorial behavior that fitness professionals and scientists need to understand better in order to help clients stay active and healthy.
Client: RayPersonal trainer: Julie Lombardo, owner, Sweet Success Personal TrainingLocation: Chino Hills, California
Making the switch. In 2005, now 80-year-old Ray suffered a hemorrhagic stroke that resulted in numbness on the left side of his body. Interested in improving function and fitness, he sought the guidance of physical therapists. Eventually, he was forced to give up treatment because his insurance coverage had reached its maximum.
In March 2011, we gathered the IDEA staff to participate in an off-site team retreat that helped us dramatically reshape the cultural blueprint for our company. We went into the daylong meeting as a competent and confident team of co-workers and colleagues; 15 months later, we proudly call ourselves a Tribe. There is a subtle yet powerful difference between the two. Where the former was a collection of people who happened to work together, the latter is a family whose ties are intertwined and whose individual successes become shared achievements.
Kimberly Searl, integrative fitness professional and owner of Mind/Body: Balance, a fitness studio that offers personal training, yoga, Pilates, and coaching services, believes that the path to health and vitality requires patience and time.
On October 6 and 7, during San Francisco Fleet Week, 24 Hour Fitness and TRX teamed up to offer fitness challenges and classes to honor U.S. military personnel. Workouts were open to the military and the San Francisco Police Department. Nearly 250 personnel participated, making it the largest TRX workout to date.
After his brother was diagnosed with neurofibromatosis, Chad Leathers and his two friends Brendan Hanrahan and Bobby Gill decided to help. Two years ago, the trio founded Cupid’s Undie Run, a fundraiser for the Children’s Tumor Foundation, a 501(c)(3) nonprofit organization working to end the disease.
On February 9, 2013, more than 8,000 people will hit the streets of 17 cities in the United States for a 1.5-mile run in, you guessed it, their underwear.
Individuals and teams will work to fulfill the goal of raising more than $1 million for the foundation.
Athletics have long been a cornerstone of the collegiate experience. One school in Atlanta has decided to terminate all sports programs in favor of a focus on fitness.
Spelman College, historically a black women’s college, has reallocated the $1 million dedicated to its sports programs to a campus-wide health and fitness program. The minimal participation in sports—only 80 students, or 4% of the student body, were involved—helped solidify the decision. According to Spelman President Beverly Daniel Tatum, PhD, the new program could help all 2,100 enrollees.