One of the reasons you joined IDEA was to find out what others in the industry are doing. Each year IDEA conducts an annual survey of the most innovative fitness professionals in the United States and Canada to track the latest trends in group exercise and personal training programs.
New Book Helps You Reach WomenIDEA has just released several new Resource Book collections of past articles, conveniently gathered in one place to make it easy for you to find answers to your questions. As the articles in this issue note, women are an important population to reach.
Personal training is a popular activity because it helps clients achieve their goals. Although a new membership package may include several personal training sessions, over time the client pays extra for personal training. Often, businesses split the fee with the trainer.