Six Steps for Successful Cross Promotion
Emphasizing strong internal promotion among your staff is a decisive step toward the success of new services, special events and membership benefits your business offers.
ne of the fitness industry's hottest new workouts is coming to your facility. To prepare, you meet with
events for which members pay extra. Yet, many fitness programmers are stumped ab...
Managers and staff in the fitness industry are very resourceful. The quality and quantity of activities they produce show a flair for innovating an apparently unending blend of exercise formats and equipment. This capability is captured in the results of the 2001 IDEA Fitness Programs and Equipment Survey. IDEA members reported on their clients, programs, equipment and work environments, and painted a landscape of tried-and-true activities integrated with new options.
Everyone wants to know them and to benefit from them. Fitness consumers demand them—except
for those who try to avoid them.
What are the newest fitness trends?, we ask.
A trend, according to Webster, is a “line
of general direction and movement” or a “current style or preference.” Being trendy
is being fashionable. And in fitness, there can be a lot of fashion!
Winners of the 2001 IDEA Health & Fitness Awards inspire people worldwide to improve their physical and mental health.
As we rush to crowd more activities into already jam-packed days, our frenzied pace can seem overwhelming. Sometimes we just want to savor a minute for ourselves, to take care of our health and happiness and to feel that someone cares. Winners of the 2001 IDEA Health & Fitnes...
You love your clients, but do you love your job?
By Jim Gavin, PhD, and Francine Gauvin
The characteristics of successful personal trainers are numerous: people skills, technical expertise, business or career acumen. But perhaps an equally important aspect is how happy they are in their work. Can trainers who are unhappy with their jobs reflect a...
WFI Convention Section
Mastering the Art of Fitness Leadership
ach year, with the presentation of the IDEA Health & Fitness Awards, IDEA honors outstanding fitness professionals who are having a positive impact on the health and fitness of their clients, while inspiring colleagues to do likewise. The purpose of these awards is to acknowledge the efforts of truly dedicated peop...
Every facility follows a business model, which impacts all costs,
including salary levels. When looking at these figures, keep in mind how costs are associated with revenue. For example, it is simpler to
associate the cost of a personal trainer with the revenue of a session fee than it is to associate the cost of a fitness instructor with the revenue of a membership fee, which allows access to an entire facility. These cost-revenue associations may impact compensation.
T H E 2 0 01 S U M M I T W R A P - U P :
in the Big Apple
From all corners of the world, personal fitness trainers gathered in New York City for the industry event of the year.
When the 2001 IDEA Personal Trainer International Summit...
Average hours worked and compensation for the industry were reported in the January 2001 issue of IDEA Health & Fitness Source. These charts break down those results into regions. When looking at the numbers, consider that the region includes big cities and suburban areas, as well as small towns.