exist to service customers.
By Kathie Davis and Patricia Ryan
Stay on top of the current needs of clients and businesses.
Successful personal trainers will tell you their success is due to a combination of people skills and business skills. The "technical" skills of excellent program design are assumed, these trainers explain; but being able to relate to client...
Average hours worked and compensation for the industry were reported in the January 2001 issue of IDEA Health & Fitness Source. These charts break down those results into regions. When looking at the numbers, consider that the region includes big cities and suburban areas, as well as small towns.
As the fitness industry has diversified, so has the need to customize our code of conduct. As part of the association's entry into the new millennium, we asked our membership committees to evaluate the IDEA Code of Ethics. Our advisors suggested that the code would be most useful to you if it was adapted to reflect the varying responsibilities of different jobs. In its new form, therefore, the cod...
Here's your first look at the latest earnings and benefits for management and staff.
Compensation is the right word to apply to earnings in the fitness industry. The managers and owners replying to this year's survey are using benefits, discounts and continuing education opportunities to supplement both salary and hourly dollars. Respondents also report an exemplary 70 percent (%) customer retenti...
Use this report on the 2000 IDEA Fitness Programs & Equipment Survey to keep pace with industry trends.
fitness programs trends report
The year 2000 was a reflection of the vitality of the fitness industry. The number of programs offered remained diverse, with many options popular among consumers. Equipment was widely used, with innovative developers adapting traditional equipment for contemporar...
Among the most dramatic trends over the past decade has been the growth of the personal fitness trainer profession and the diversification of services provided. Yet, as the demand for trainers grows, and as more fitness professionals enter the training field, there
remains no single, standard qualification or certification required for a person to practice as a personal trainer.
With so many fitness activities available, how do you determine which ones are a good fit for your business? Asking current customers is your first step to answering that question. Surveys, informal conversations and tracking participation are good ways to find out what clients are interested in. The second step is to see what other facilities are offering, both locally and nationally, and predict if your customers will like the same programs their customers do.
WINNERS OF THE 2000 IDEA HEALTH & FITNESS AWARDS MOTIVATE PEOPLE TO EMBRACE AN ACTIVE LIFESTYLE.
Building A Healthy World
Young girls. Active teenagers. Retired men. Elite athletes. Sedentary blue-collar workers. Stay-at-home moms. Busy corporate executives. As diverse as people are, they have many needs in common as human beings. They all need to stay active to lead fulfilling lives, for example...
2000 IDEA Fitness Programs & Equipment Survey
The demographics of the businesses where the respondents work.
l This survey shows a cross section
of the fitness industry. While health clubs represent 34%, other fitness business locations also are apparent. This diversity among IDEA members indicates they have a large sphere of influence over the types of fitness act...
ENVISIONING THE FUTURE OF FITNESS
IDEA Essay Contest finalists offer their views of what fitness will be like in the year 2025.
ow will people be looking after their health 25 years from now? Will we be participating in "military-astronaut" fitness classes, using our thumb print on weight equipment to customize our workout, exercising in a virtual reality room or having our DNA profiled to assess ...