Winners of the 2001 IDEA Health & Fitness Awards inspire people worldwide to improve their physical and mental health.
As we rush to crowd more activities into already jam-packed days, our frenzied pace can seem overwhelming. Sometimes we just want to savor a minute for ourselves, to take care of our health and happiness and to feel that someone cares. Winners of the 2001 IDEA Health & Fitnes...
Everyone wants to know them and to benefit from them. Fitness consumers demand them—except
for those who try to avoid them.
What are the newest fitness trends?, we ask.
A trend, according to Webster, is a “line
of general direction and movement” or a “current style or preference.” Being trendy
is being fashionable. And in fitness, there can be a lot of fashion!
WFI Convention Section
Mastering the Art of Fitness Leadership
ach year, with the presentation of the IDEA Health & Fitness Awards, IDEA honors outstanding fitness professionals who are having a positive impact on the health and fitness of their clients, while inspiring colleagues to do likewise. The purpose of these awards is to acknowledge the efforts of truly dedicated peop...
You love your clients, but do you love your job?
By Jim Gavin, PhD, and Francine Gauvin
The characteristics of successful personal trainers are numerous: people skills, technical expertise, business or career acumen. But perhaps an equally important aspect is how happy they are in their work. Can trainers who are unhappy with their jobs reflect a...
Every facility follows a business model, which impacts all costs,
including salary levels. When looking at these figures, keep in mind how costs are associated with revenue. For example, it is simpler to
associate the cost of a personal trainer with the revenue of a session fee than it is to associate the cost of a fitness instructor with the revenue of a membership fee, which allows access to an entire facility. These cost-revenue associations may impact compensation.
T H E 2 0 01 S U M M I T W R A P - U P :
in the Big Apple
From all corners of the world, personal fitness trainers gathered in New York City for the industry event of the year.
When the 2001 IDEA Personal Trainer International Summit...
exist to service customers.
By Kathie Davis and Patricia Ryan
Stay on top of the current needs of clients and businesses.
Successful personal trainers will tell you their success is due to a combination of people skills and business skills. The "technical" skills of excellent program design are assumed, these trainers explain; but being able to relate to client...
Average hours worked and compensation for the industry were reported in the January 2001 issue of IDEA Health & Fitness Source. These charts break down those results into regions. When looking at the numbers, consider that the region includes big cities and suburban areas, as well as small towns.
With so many fitness activities available, how do you determine which ones are a good fit for your business? Asking current customers is your first step to answering that question. Surveys, informal conversations and tracking participation are good ways to find out what clients are interested in. The second step is to see what other facilities are offering, both locally and nationally, and predict if your customers will like the same programs their customers do.
Here's your first look at the latest earnings and benefits for management and staff.
Compensation is the right word to apply to earnings in the fitness industry. The managers and owners replying to this year's survey are using benefits, discounts and continuing education opportunities to supplement both salary and hourly dollars. Respondents also report an exemplary 70 percent (%) customer retenti...