Fitness equipment manufacturers follow-- and lead--the ways consumers exercise. By Mike May
or more than a decade, fitness equipment sales have represented the largest category of sporting goods equipment sales. In fact, this industry has more than doubled in size since 1990. U.S. wholesale sales of fitness equipment were an estimated $3.77 billion in 2002, up fro...
New Book Helps You Reach WomenIDEA has just released several new Resource Book collections of past articles, conveniently gathered in one place to make it easy for you to find answers to your questions. As the articles in this issue note, women are an important population to reach.
Personal training is a popular activity because it helps clients achieve their goals. Although a new membership package may include several personal training sessions, over time the client pays extra for personal training. Often, businesses split the fee with the trainer.